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Open AccessArticle

Consumers’ Implicit and Explicit Recall, Understanding and Perceptions of Products with Nutrition-Related Messages: An Online Survey

1
Department of Nutritional Sciences, Faculty of Medicine, University of Toronto, Medical Sciences Building, 1 King’s College Circle Rm 5368, Toronto, ON M5S 1A8, Canada
2
École de Nutrition, Université L and Al, Pavillon des Services, Bureau 2729-E, 2440 Boul. Hochelaga, Quebec City, QC G1V 0A6, Canada
3
Faculty of Law, University of Ottawa, 57 Louis Pasteur St, Ottawa, ON K1N 6N5, Canada
*
Author to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2020, 17(21), 8213; https://doi.org/10.3390/ijerph17218213
Received: 9 October 2020 / Revised: 29 October 2020 / Accepted: 3 November 2020 / Published: 6 November 2020
This study aimed to assess consumers’ implicit and explicit recall, understanding and perceptions of products with a nutrition claim and a symbol depicting ‘health,’ and to determine whether these perceptions differed among Nutrition Facts table (NFt) users vs. nonusers. In an online survey, participants (n = 1997) were randomized to one of eight conditions in a 2 × 2 × 2 factorial design, consisting of a label with a claim (present/absent) a heart-shaped symbol depicting ‘health’ (present/absent) for a healthier or less healthy soup. Participants were shown a label for 10 s and asked whether they recalled seeing a claim. If participants answered yes, they were then asked to describe their response using open-ended questions. Participants also rated the product’s perceived nutritional quality and purchase intentions using seven-point Likert scales. In the claim condition, most participants (75%) were able to recall the presence of a claim, while 12% incorrectly mentioned the presence of a claim when there was none. Claims likely attracted consumers’ attention and increased perceived nutritional quality, although with limited influence among NFt users (23%). The symbol depicting ‘health’ did not enhance perceived nutritional quality or purchase intentions. Although most participants (77%) made their decisions implicitly using the front of labels, those who used the NFt had a better understanding of the nutritional quality of products. View Full-Text
Keywords: nutrition labelling; nutrition claims; symbols; consumer perceptions; nutrient declarations; Canada nutrition labelling; nutrition claims; symbols; consumer perceptions; nutrient declarations; Canada
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MDPI and ACS Style

Franco-Arellano, B.; Vanderlee, L.; Ahmed, M.; Oh, A.; L’Abbé, M.R. Consumers’ Implicit and Explicit Recall, Understanding and Perceptions of Products with Nutrition-Related Messages: An Online Survey. Int. J. Environ. Res. Public Health 2020, 17, 8213. https://doi.org/10.3390/ijerph17218213

AMA Style

Franco-Arellano B, Vanderlee L, Ahmed M, Oh A, L’Abbé MR. Consumers’ Implicit and Explicit Recall, Understanding and Perceptions of Products with Nutrition-Related Messages: An Online Survey. International Journal of Environmental Research and Public Health. 2020; 17(21):8213. https://doi.org/10.3390/ijerph17218213

Chicago/Turabian Style

Franco-Arellano, Beatriz; Vanderlee, Lana; Ahmed, Mavra; Oh, Angela; L’Abbé, Mary R. 2020. "Consumers’ Implicit and Explicit Recall, Understanding and Perceptions of Products with Nutrition-Related Messages: An Online Survey" Int. J. Environ. Res. Public Health 17, no. 21: 8213. https://doi.org/10.3390/ijerph17218213

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