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Article

Explaining the Factors Influencing the Individuals’ Continuance Intention to Seek Information on Weibo during Rainstorm Disasters

by 1, 1,2,* and 1,2
1
School of Journalism and Communication, Wuhan University, Wuhan 430072, China
2
Center for Studies of Media Development, Key Research Institute of Humanities and Social Sciences at Universities, Ministry of Education, Wuhan University, Wuhan 430072, China
*
Author to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2020, 17(17), 6072; https://doi.org/10.3390/ijerph17176072
Received: 6 July 2020 / Revised: 12 August 2020 / Accepted: 16 August 2020 / Published: 20 August 2020
(This article belongs to the Special Issue Research about Risk Perception in the Environmental Health Domain)
Being an interactive process, the success of risk communication needs to ensure the individuals’ right to know and influence their attitudes and perceptions of risk. Ubiquitous social media have expanded risk communication channels and innovated ways of risk communication. At the same time, uncertainty also arises with the diversity and variety of social media. Taking the rainstorm disaster in China as an example, this study focuses on factors affecting the individuals’ continuance intention of information seeking on Weibo (a social media platform similar to Twitter). Based on 377 valid respondents, this study applied an extended expectation–confirmation model (ECM), from which the results of partial least squares structural equation modeling (PLS-SEM) suggested that continuance intention is positively influenced by factors including effort expectancy, social influence, facilitating conditions, and satisfaction. Among them, satisfaction contributes the most, which helps maintain a balance between performance expectancy and continuance intention. Taking the individuals’ continuance intention to seek information on Weibo as the clue, this research provides government agencies with practical advice on how to use social media for more efficient risk communication during disasters and establish emergency preplans to respond to natural disasters. View Full-Text
Keywords: risk communication; risk management; Weibo; rainstorms; satisfaction; continuance intention; expectation–confirmation model risk communication; risk management; Weibo; rainstorms; satisfaction; continuance intention; expectation–confirmation model
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MDPI and ACS Style

Cheng, S.; Liu, L.; Li, K. Explaining the Factors Influencing the Individuals’ Continuance Intention to Seek Information on Weibo during Rainstorm Disasters. Int. J. Environ. Res. Public Health 2020, 17, 6072. https://doi.org/10.3390/ijerph17176072

AMA Style

Cheng S, Liu L, Li K. Explaining the Factors Influencing the Individuals’ Continuance Intention to Seek Information on Weibo during Rainstorm Disasters. International Journal of Environmental Research and Public Health. 2020; 17(17):6072. https://doi.org/10.3390/ijerph17176072

Chicago/Turabian Style

Cheng, Sheng, Liqun Liu, and Ke Li. 2020. "Explaining the Factors Influencing the Individuals’ Continuance Intention to Seek Information on Weibo during Rainstorm Disasters" International Journal of Environmental Research and Public Health 17, no. 17: 6072. https://doi.org/10.3390/ijerph17176072

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