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Int. J. Environ. Res. Public Health 2019, 16(1), 165; https://doi.org/10.3390/ijerph16010165

The “Land of Fires” Toxic Waste Scandal and Its Effect on Consumer Food Choices

1
Department of Agricultural Sciences, University of Naples Federico II, 80138 Napoli NA, Italy
2
Department of Humanities, University of Naples Federico II, 80133 Napoli NA, Italy
3
Department of Psychology, Catholic University of Milan, 20123 Milano MI, Italy
*
Author to whom correspondence should be addressed.
Received: 13 November 2018 / Revised: 21 December 2018 / Accepted: 4 January 2019 / Published: 8 January 2019
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Abstract

The present study focused on an environmental scandal that occurred in Italy, the Land of Fires toxic waste scandal, which caused consumer concerns related to the safety of food produced in the affected region, as well as massive market reduction in products associated with the polluted area. Based on a representative sample of Italian households (N = 1134), this study applied an extended Theory of Planned Behavior (TPB) model to analyze consumer purchases of regional food products after this environmental hazard. In addition to attitudes, subjective norms and perceived behavioral control, the model included risk perception, trust, and actual purchases. Using a structural equation model, our results provided support to the hypothesis that consumer perceptions of risk negatively impacted their purchase behaviors and suggested that increasing Italians’ trust in government information could reduce their perceived risk and, consequently, increase their intention to purchase regional food. View Full-Text
Keywords: environmental scandal; regional food safety; theory of planned behavior; Land of fires; Campania; Italy environmental scandal; regional food safety; theory of planned behavior; Land of fires; Campania; Italy
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Cembalo, L.; Caso, D.; Carfora, V.; Caracciolo, F.; Lombardi, A.; Cicia, G. The “Land of Fires” Toxic Waste Scandal and Its Effect on Consumer Food Choices. Int. J. Environ. Res. Public Health 2019, 16, 165.

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