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Open AccessArticle

Sport Activity for Health!! The Effects of Karate Participants’ Involvement, Perceived Value, and Leisure Benefits on Recommendation Intention

1
Department of Leisure and Recreation Management, Da-Yeh University, ChangHua 515, Taiwan
2
Department of Industrial Engineering and Management, National Quemoy University, Kimen 892, Taiwan
3
Department of Business Administration, National Changhua University of Education, ChangHua 500, Taiwan
*
Authors to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2018, 15(5), 953; https://doi.org/10.3390/ijerph15050953
Received: 7 April 2018 / Revised: 6 May 2018 / Accepted: 7 May 2018 / Published: 10 May 2018
(This article belongs to the Special Issue Effect of Sport Activity on Health Promotion)
This study intends to discuss the effects of participants’ involvement, perceived value, and leisure benefits on recommendation intention in the sport of karate. The questionnaires were collected online by karate clubs on Facebook and included 369 valid participants. The research findings show that karate participants from different places of residence do not display significant differences in involvement, perceived value, leisure benefits, and recommendation intention. Furthermore, “attraction” in the involvement category reveals the highest mean, “paid spirit and energy being worthy” in perceived value appears as the highest mean, and “physiological benefits” in leisure benefits shows the highest mean. The Pearson correlation analysis result presents significant strong positive correlations between involvement, perceived value, leisure benefits, and recommendation intention. Finally, multiple regression analysis reveals that leisure benefits, except “physiological benefits”, show notably positive effects on recommendation intention. According to the research results, suggestions are proposed for the reference of karate teaching business managers, participants, and future research. View Full-Text
Keywords: involvement; perceived value; leisure benefits; recommendation intention involvement; perceived value; leisure benefits; recommendation intention
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MDPI and ACS Style

Chang, Y.-C.; Yeh, T.-M.; Pai, F.-Y.; Huang, T.-P. Sport Activity for Health!! The Effects of Karate Participants’ Involvement, Perceived Value, and Leisure Benefits on Recommendation Intention. Int. J. Environ. Res. Public Health 2018, 15, 953.

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