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Journal: J. Theor. Appl. Electron. Commer. Res., 2026
Volume: 21
Number: 188
Article:
To Boost Sales in E-Commerce: More or More Aligned? Dual Dimensions of Hashtag Strategy and the Moderating Role of Influencers’ Adaptive Self-Presentation
Authors:
by
Hajin Shin, Sulim Kim, Hee-Dong Yang and Yong-Young Kim
Link:
https://www.mdpi.com/0718-1876/21/6/188
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