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Journal: J. Theor. Appl. Electron. Commer. Res., 2026
Volume: 21
Number: 85

Article: Streamer Characteristics and Brand Identification in Livestream Commerce: Evidence from Time-Honored Brands
Authors: by Tingting Zhu and Yu Zhang
Link: https://www.mdpi.com/0718-1876/21/3/85

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