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Journal: J. Theor. Appl. Electron. Commer. Res., 2026
Volume: 21
Number: 68

Article: From Immersion to Purchase: How Live Streaming Catalyzes Impulse Buying Among Consumers
Authors: by Yonggang Wang, Huanchen Tang, Jingchun Zhang, Yubo Wang and Xiaodong Liu
Link: https://www.mdpi.com/0718-1876/21/2/68

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