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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 350

Article: Crossing Boundaries: How Cross-Niche Influencer Collaborations Enhance Brand Attitude Through Perceived Innovation
Authors: by Xiaoxue Wang, Hongyu Zhang, Jiao Feng and Muhammad Khayyam
Link: https://www.mdpi.com/0718-1876/20/4/350

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