Rawangngam, N.; Pongsakornrungsilp, S.; Pongsakornrungsilp, P.; Pongsakornrungsilp, P.; Moghadas, S.
TikTok Marketing Strategies and Consumer Response: A Structural Equation Modeling Study on Purchase Intention in Thailand. J. Theor. Appl. Electron. Commer. Res. 2025, 20, 319.
https://doi.org/10.3390/jtaer20040319
AMA Style
Rawangngam N, Pongsakornrungsilp S, Pongsakornrungsilp P, Pongsakornrungsilp P, Moghadas S.
TikTok Marketing Strategies and Consumer Response: A Structural Equation Modeling Study on Purchase Intention in Thailand. Journal of Theoretical and Applied Electronic Commerce Research. 2025; 20(4):319.
https://doi.org/10.3390/jtaer20040319
Chicago/Turabian Style
Rawangngam, Niramon, Siwarit Pongsakornrungsilp, Pimlapas Pongsakornrungsilp, Pitchayaporn Pongsakornrungsilp, and Shayesteh Moghadas.
2025. "TikTok Marketing Strategies and Consumer Response: A Structural Equation Modeling Study on Purchase Intention in Thailand" Journal of Theoretical and Applied Electronic Commerce Research 20, no. 4: 319.
https://doi.org/10.3390/jtaer20040319
APA Style
Rawangngam, N., Pongsakornrungsilp, S., Pongsakornrungsilp, P., Pongsakornrungsilp, P., & Moghadas, S.
(2025). TikTok Marketing Strategies and Consumer Response: A Structural Equation Modeling Study on Purchase Intention in Thailand. Journal of Theoretical and Applied Electronic Commerce Research, 20(4), 319.
https://doi.org/10.3390/jtaer20040319