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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 272

Article: “One Face, Many Roles”: The Role of Cognitive Load and Authenticity in Driving Short-Form Video Ads
Authors: by Yadi Feng, Bin Li, Yixuan Niu and Baolong Ma
Link: https://www.mdpi.com/0718-1876/20/4/272

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