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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 244
Article:
The Impact of Mobile Advertising Cue Types on Consumer Response Behaviors: Evidence from a Field Experiment
Authors:
by
Yuan Li, Xiaoyu Deng and Banggang Wu
Link:
https://www.mdpi.com/0718-1876/20/3/244
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