Kim, S.-Y.; Kang, J.-H.; Byeon, H.-M.; Sung, Y.-T.; Song, Y.-A.; Lee, J.-W.; Yoo, S.-C.
Exploring the Motivation for Media Consumption and Attitudes Toward Advertisement in Transition to Ad-Supported OTT Plans: Evidence from South Korea. J. Theor. Appl. Electron. Commer. Res. 2025, 20, 198.
https://doi.org/10.3390/jtaer20030198
AMA Style
Kim S-Y, Kang J-H, Byeon H-M, Sung Y-T, Song Y-A, Lee J-W, Yoo S-C.
Exploring the Motivation for Media Consumption and Attitudes Toward Advertisement in Transition to Ad-Supported OTT Plans: Evidence from South Korea. Journal of Theoretical and Applied Electronic Commerce Research. 2025; 20(3):198.
https://doi.org/10.3390/jtaer20030198
Chicago/Turabian Style
Kim, Sang-Yeon, Jeong-Hyun Kang, Hye-Min Byeon, Yoon-Taek Sung, Young-A Song, Ji-Won Lee, and Seung-Chul Yoo.
2025. "Exploring the Motivation for Media Consumption and Attitudes Toward Advertisement in Transition to Ad-Supported OTT Plans: Evidence from South Korea" Journal of Theoretical and Applied Electronic Commerce Research 20, no. 3: 198.
https://doi.org/10.3390/jtaer20030198
APA Style
Kim, S.-Y., Kang, J.-H., Byeon, H.-M., Sung, Y.-T., Song, Y.-A., Lee, J.-W., & Yoo, S.-C.
(2025). Exploring the Motivation for Media Consumption and Attitudes Toward Advertisement in Transition to Ad-Supported OTT Plans: Evidence from South Korea. Journal of Theoretical and Applied Electronic Commerce Research, 20(3), 198.
https://doi.org/10.3390/jtaer20030198
