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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 197

Article: Which Factors Affect Online Video Views and Subscriptions? Reference-Dependent Consumer Preferences in the Social Media Market
Authors: by Myoungjin Oh, Kyuho Maeng and Jungwoo Shin
Link: https://www.mdpi.com/0718-1876/20/3/197

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