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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 183

Article: Turning Setbacks into Smiles: Exploring the Role of Self-Mocking Strategies in Consumers’ Recovery Satisfaction After E-Commerce Service Failures
Authors: by Yali Zhang, Jiale Huang and Qiwei Pang
Link: https://www.mdpi.com/0718-1876/20/3/183

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