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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 168

Article: Consumer Evaluation of Virtual vs. Human Influencers via Source Credibility, Perceived Social Similarity, and Consumption Motivation
Authors: by Huai-Kuan Zeng and Carolyn A. Lin
Link: https://www.mdpi.com/0718-1876/20/3/168

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