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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 159
Article:
Exploring Consumer Acceptance of Metaverse Marketing for Branding Activities and the Pre-Purchase Stage
Authors:
by
Yuk Ming Tang, Jessie Kwan Ning Wong and G. T. S. Ho
Link:
https://www.mdpi.com/0718-1876/20/3/159
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