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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 68
Article:
Consumer Information-Seeking and Cross-Media Campaigns: An Interactive Marketing Perspective on Multi-Platform Strategies and Attitudes Toward Innovative Products
Authors:
by
Hyunkoo Heo and Sinae Lee
Link:
https://www.mdpi.com/0718-1876/20/2/68
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