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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 54

Article: Most Significant Impact on Consumer Engagement: An Analytical Framework for the Multimodal Content of Short Video Advertisements
Authors: by Zhipeng Zhang and Liyi Zhang
Link: https://www.mdpi.com/0718-1876/20/2/54

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