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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 150

Article: Perceived Value, Consumer Engagement, and Purchase Intention in Virtual Influencer Marketing: The Role of Source Credibility and Generational Cohort
Authors: by Ningyan Cao, Normalisa Md Isa, Selvan Perumal and Chuanmei Chen
Link: https://www.mdpi.com/0718-1876/20/2/150

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