Cao, N.; Isa, N.M.; Perumal, S.; Chen, C.
Perceived Value, Consumer Engagement, and Purchase Intention in Virtual Influencer Marketing: The Role of Source Credibility and Generational Cohort. J. Theor. Appl. Electron. Commer. Res. 2025, 20, 150.
https://doi.org/10.3390/jtaer20020150
AMA Style
Cao N, Isa NM, Perumal S, Chen C.
Perceived Value, Consumer Engagement, and Purchase Intention in Virtual Influencer Marketing: The Role of Source Credibility and Generational Cohort. Journal of Theoretical and Applied Electronic Commerce Research. 2025; 20(2):150.
https://doi.org/10.3390/jtaer20020150
Chicago/Turabian Style
Cao, Ningyan, Normalisa Md Isa, Selvan Perumal, and Chuanmei Chen.
2025. "Perceived Value, Consumer Engagement, and Purchase Intention in Virtual Influencer Marketing: The Role of Source Credibility and Generational Cohort" Journal of Theoretical and Applied Electronic Commerce Research 20, no. 2: 150.
https://doi.org/10.3390/jtaer20020150
APA Style
Cao, N., Isa, N. M., Perumal, S., & Chen, C.
(2025). Perceived Value, Consumer Engagement, and Purchase Intention in Virtual Influencer Marketing: The Role of Source Credibility and Generational Cohort. Journal of Theoretical and Applied Electronic Commerce Research, 20(2), 150.
https://doi.org/10.3390/jtaer20020150