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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 141

Article: Exploring Chinese Millennials’ Purchase Intentions for Clothing with AI-Generated Patterns from Premium Fashion Brands: An Integration of the Theory of Planned Behavior and Perceived Value Perspective
Authors: by Xinjie Huang, Chuanlan Liu, Jiayao Wang and Jingjing Zheng
Link: https://www.mdpi.com/0718-1876/20/2/141

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