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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 112
Article:
The Impact and Mechanism of Femvertising in Male Consumers’ Gift Purchasing Intention
Authors:
by
Siyu Yang, Zengrui Xiao and Diqing Qian
Link:
https://www.mdpi.com/0718-1876/20/2/112
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