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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 112

Article: The Impact and Mechanism of Femvertising in Male Consumers’ Gift Purchasing Intention
Authors: by Siyu Yang, Zengrui Xiao and Diqing Qian
Link: https://www.mdpi.com/0718-1876/20/2/112

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