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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 109

Article: What Signals Are You Sending? How Signal Consistency Influences Consumer Purchase Behavior in Live Streaming Commerce
Authors: by Hui-Min Wang, Yu-Peng Zhu and Kyung-Tag Lee
Link: https://www.mdpi.com/0718-1876/20/2/109

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