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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 107

Article: Digital Franchising in the Age of Transformation: Insights from the Motivation-Opportunity-Ability Framework
Authors: by Tung-Lai Hu, Chuang-Min Chao, Chien-Chih Wu, Chia-Hung Lin and Shu-Che Chi
Link: https://www.mdpi.com/0718-1876/20/2/107

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