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Journal: J. Theor. Appl. Electron. Commer. Res., 2024
Volume: 19
Number: 171
3520-3546
Article: How Do We Engage Customers in Official Activity in the Virtual Brand Community? The Effects of Enterprise-Generated Contents on Customer Engagement Behaviors
Authors: by Xiaoxi Yang, Xinyi Su, Jing Lin, Jiaqi Liu, Miao Miao and Yushi Jiang
Link: https://www.mdpi.com/0718-1876/19/4/171

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