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Journal: J. Theor. Appl. Electron. Commer. Res., 2024
Volume: 19
Number: 156
Article:
Facilitating Endorsement Efficacy: The Interplay of Parasocial Interaction, Product Placement, and Influencer Type
Authors:
by
Wanqi Gong, Wenqing Ye and Shubin Yu
Link:
https://www.mdpi.com/0718-1876/19/4/156
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