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Journal: J. Theor. Appl. Electron. Commer. Res., 2024
Volume: 19
Number: 137
Article:
The Influence Mechanism of Narrative Strategies Used by Virtual Influencers on Consumer Product Preferences
Authors:
by
Yuelong Zeng, Gefei Pu, Jingwen Liu and Wenting Feng
Link:
https://www.mdpi.com/0718-1876/19/4/137
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