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Journal: J. Theor. Appl. Electron. Commer. Res., 2024
Volume: 19
Number: 100

Article: From Technology to Traffic: How Website Technological Sophistication, Brand Recognition, and Business Model Innovation Drive Consumer Traffic in Korean E-Commerce
Authors: by Si Yu, Yutong Liu and Eun-jung Hyun
Link: https://www.mdpi.com/0718-1876/19/3/100

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