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Journal: J. Theor. Appl. Electron. Commer. Res., 2024
Volume: 19
Number: 55
Article:
The Impact of Online Reviews on Consumers’ Purchase Intentions: Examining the Social Influence of Online Reviews, Group Similarity, and Self-Construal
Authors:
by
Yunjeong Ahn and Jieun Lee
Link:
https://www.mdpi.com/0718-1876/19/2/55
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