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Keywords = perceived effectiveness of e-commerce institutional mechanisms (PEEIM)

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19 pages, 706 KiB  
Article
The Effects of Experienced Utility and PEEIM on the Purchase Intention of Cross-Border E-Commerce
by Huan-Ming Chuang and Chen-Chia Chuang
Sustainability 2023, 15(21), 15666; https://doi.org/10.3390/su152115666 - 6 Nov 2023
Cited by 4 | Viewed by 2482
Abstract
Due to the rapid development of the internet, cross-border e-commerce (CBEC) is gaining popularity. With CBEC, consumers from different countries can overcome the limits of languages and currencies to buy desired products directly. However, compared to domestic e-commerce, CBEC confronts significant challenges, such [...] Read more.
Due to the rapid development of the internet, cross-border e-commerce (CBEC) is gaining popularity. With CBEC, consumers from different countries can overcome the limits of languages and currencies to buy desired products directly. However, compared to domestic e-commerce, CBEC confronts significant challenges, such as risky distribution channels, dependency on third-party logistics, customs clearance, etc. Therefore, multi-faceted efforts are needed to promote CBEC. Traditional studies probe CBEC through a logistics and operational perspective; this study bridges a research gap by stressing a human–computer interaction perspective. Under the premise that technical infrastructure keeps improving, consumers’ expectations of switching to CBEC has been an essential issue. Specifically, this study develops a theoretical model that emphasizes website cues as experienced utility and the perceived effectiveness of e-commerce institutional mechanisms (PEEIM) as decision utility to investigate their effects on the purchase intention of CBEC. This study applied Smart PLS 3.0 to verify the research model with 300 valid responses from online questionnaires. Research findings confirmed the proposed model. Practical strategies for promoting CEBC were suggested accordingly. Full article
(This article belongs to the Special Issue E-commerce and Sustainability (Second Volume))
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23 pages, 1181 KiB  
Article
Do We Need Trust Transfer Mechanisms? An M-Commerce Adoption Perspective
by Jia Jia Sim, Siu Hong Loh, Kee Luen Wong and Chee Keong Choong
J. Theor. Appl. Electron. Commer. Res. 2021, 16(6), 2241-2262; https://doi.org/10.3390/jtaer16060124 - 7 Sep 2021
Cited by 28 | Viewed by 5468
Abstract
This study aimed to provide a comprehensive analysis of the factors that determine and shape consumers’ behavioral intention to adopt mobile commerce (m-commerce). By integrating the core constructs from the Unified Theory of Acceptance and Use of Technology (UTAUT), together with the trust-building [...] Read more.
This study aimed to provide a comprehensive analysis of the factors that determine and shape consumers’ behavioral intention to adopt mobile commerce (m-commerce). By integrating the core constructs from the Unified Theory of Acceptance and Use of Technology (UTAUT), together with the trust-building mechanisms, this study explored the importance of the institutional mechanisms and their moderating effects between trust in the vendors and intention to adopt m-commerce. Traditionally, the effects of institutional mechanisms on trust and adoption intention have been considered separately in different study contexts. The purpose of this study was to extend the literature by simultaneously exploring two institutional mechanisms that are conceptually highly similar to each other, namely, structural assurance (SA) and perceived effectiveness of e-commerce institutional mechanisms (PEEIM). A self-administered survey was used to collect data, which were analyzed using partial least squares structural equation modelling (PLS-SEM). The results revealed that most of the constructs examined have significant relationships with the intention to adopt m-commerce. Additionally, PEEIM exhibits a significant moderating effect but SA does not. This study delineates how trust-building mechanisms play important roles in increasing consumers’ confidence in order to promote m-commerce adoption. Full article
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20 pages, 949 KiB  
Article
The Effects of Product Monetary Value, Product Evaluation Cost, and Customer Enjoyment on Customer Intention to Purchase and Reuse Vendors: Institutional Trust-Based Mechanisms
by Ni Wayan Masri, Athapol Ruangkanjanases and Shih-Chih Chen
Sustainability 2021, 13(1), 172; https://doi.org/10.3390/su13010172 - 26 Dec 2020
Cited by 15 | Viewed by 5023
Abstract
This study develops a model based on perceived effectiveness of e-commerce institutional mechanisms (PEEIM) and trust-based mechanisms to explain how PEEIM, product monetary value (MV), product evaluation cost (PEC), and enjoyment influence trust online vendor (TV) and how they affect purchase intention (IP) [...] Read more.
This study develops a model based on perceived effectiveness of e-commerce institutional mechanisms (PEEIM) and trust-based mechanisms to explain how PEEIM, product monetary value (MV), product evaluation cost (PEC), and enjoyment influence trust online vendor (TV) and how they affect purchase intention (IP) and reuse intention (IR) in e-shopping. The study is based on a survey of 293 online shoppers in Taiwan. Results show that monetary value, product evaluation cost, and customer enjoyment have a positive relationship with trust in online vendors, and a positive indirect and significant relationship on intention to purchase and reuse the products or service in the e-shopping environment. However, PEEIM does not have indirect effects on the customer’s intention to purchase and reuse the products or services through the influence of trust online vendor if the influence of PEEIM on customer trust online vendor is low and no significant effects, but PEEIM does have significant direct effects on a customer’s purchase and reuse intention. In addition, PEEIM has two constantly indirect relationships with a customer to purchase and reuse intention the product or services through the influence of customer enjoyment and customer trust in online vendor relationships. The study contributes important theoretical and practical implications for scholars and e-commerce providers. Full article
(This article belongs to the Special Issue Sustainable Management of Digital Business and Information Technology)
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