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Article

Rethinking a Designers’ Rule of Thumb: Influence of Information Seeking and Consumption Goals on Mobile Commerce Interface Design

1
Marketing Department, Sogang University, Seoul 04107, Korea
2
Marketing Department, College of Business Administration, Kookmin University, Seoul 02707, Korea
3
Design Corporate Center, Samsung Electronics, Seoul 06765, Korea
*
Author to whom correspondence should be addressed.
Academic Editors: Dan-Cristian Dabija, Cristinel Vasiliu and Rebeka-Anna Pop
J. Theor. Appl. Electron. Commer. Res. 2021, 16(5), 1631-1647; https://doi.org/10.3390/jtaer16050092
Received: 3 April 2021 / Revised: 8 May 2021 / Accepted: 14 May 2021 / Published: 19 May 2021
We investigated whether adding product information in mobile commerce improved consumers’ attitudes toward a product and whether this relationship was moderated by consumption goals. We conducted two field experiments in which we recruited parents in Korea and the USA and asked them how they evaluated two childcare hybrid products (HPs) newly developed by Samsung Electronics designers. The results revealed that participants exposed to additional information about the HPs evaluated them more favorably than those who were not exposed. However, this relationship disappeared when a consumption goal was activated. Our findings establish a dynamic relationship between information seeking and consumption goals, asking designers to rethink their rule of thumb in the mobile commerce context. View Full-Text
Keywords: information seeking; consumption goal; hybrid product; Samsung Electronics; mobile commerce information seeking; consumption goal; hybrid product; Samsung Electronics; mobile commerce
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MDPI and ACS Style

Hwang, S.; Park, H.; Oh, K.; Hwang, S.; Joo, J. Rethinking a Designers’ Rule of Thumb: Influence of Information Seeking and Consumption Goals on Mobile Commerce Interface Design. J. Theor. Appl. Electron. Commer. Res. 2021, 16, 1631-1647. https://doi.org/10.3390/jtaer16050092

AMA Style

Hwang S, Park H, Oh K, Hwang S, Joo J. Rethinking a Designers’ Rule of Thumb: Influence of Information Seeking and Consumption Goals on Mobile Commerce Interface Design. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16(5):1631-1647. https://doi.org/10.3390/jtaer16050092

Chicago/Turabian Style

Hwang, Sooa; Park, Hyunah; Oh, Kyunghui; Hwang, Sangwoong; Joo, Jaewoo. 2021. "Rethinking a Designers’ Rule of Thumb: Influence of Information Seeking and Consumption Goals on Mobile Commerce Interface Design" J. Theor. Appl. Electron. Commer. Res. 16, no. 5: 1631-1647. https://doi.org/10.3390/jtaer16050092

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