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Article

Psychological Traits and Intention to Use E-Commerce among Rural Micro-Entrepreneurs in Malaysia

1
Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Pengkalan Chepa, Kota Bharu 16100, Kelantan, Malaysia
2
Faculty of Business and Management, Universiti Sultan Zainal Abidin, Gong Badak, Kuala Terengganu 21300, Terengganu, Malaysia
*
Author to whom correspondence should be addressed.
J. Theor. Appl. Electron. Commer. Res. 2021, 16(5), 1827-1843; https://doi.org/10.3390/jtaer16050102
Received: 2 April 2021 / Revised: 29 May 2021 / Accepted: 31 May 2021 / Published: 7 June 2021
This study was set out to chiefly examine the influence of psychological traits—need of achievement (“N of Ach”) and risk-taking propensity (RTP)—on perceived usefulness (PUF) and perceived ease of use (PercEU), as well as their effects on the intention to use e-commerce among rural micro-entrepreneurs. This study exploited the psychological traits theories and the technology acceptance model (TAM) by utilizing samples represented by rural micro-entrepreneurs. The results of the study found that the N of Ach and RTP significantly influence PUF and PercEU. The two original TAM constructs and PercEU have significant relationships with PUF and intention. At the same time, it was also found that there exists a significant relationship between PUF and intention. This study therefore serves to fill the gaps where N of Ach and RTP of rural micro-entrepreneurs are seldom tested to examine the effects of perceptions of benefits and ease of use on the adoption of e-commerce. On top of that, this study provides vital input to policy makers and stakeholders of rural development in their efforts to increase the adoption of e-commerce among rural micro-entrepreneurs. View Full-Text
Keywords: psychological traits; need of achievement; risk-taking; technology acceptance model; rural micro-entrepreneurs psychological traits; need of achievement; risk-taking; technology acceptance model; rural micro-entrepreneurs
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MDPI and ACS Style

Yusoff, M.N.H.B.; Zainol, F.A.; Hafifi Ridzuan, R.; Ismail, M.; Afthanorhan, A. Psychological Traits and Intention to Use E-Commerce among Rural Micro-Entrepreneurs in Malaysia. J. Theor. Appl. Electron. Commer. Res. 2021, 16, 1827-1843. https://doi.org/10.3390/jtaer16050102

AMA Style

Yusoff MNHB, Zainol FA, Hafifi Ridzuan R, Ismail M, Afthanorhan A. Psychological Traits and Intention to Use E-Commerce among Rural Micro-Entrepreneurs in Malaysia. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16(5):1827-1843. https://doi.org/10.3390/jtaer16050102

Chicago/Turabian Style

Yusoff, Mohd N.H.B.; Zainol, Fakhrul A.; Hafifi Ridzuan, Razman; Ismail, Mohammad; Afthanorhan, Asyraf. 2021. "Psychological Traits and Intention to Use E-Commerce among Rural Micro-Entrepreneurs in Malaysia" J. Theor. Appl. Electron. Commer. Res. 16, no. 5: 1827-1843. https://doi.org/10.3390/jtaer16050102

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