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Journal: J. Theor. Appl. Electron. Commer. Res., 2021
Volume: 16
Number: 31
513-524
Article: The Brand-Generated Content Interaction of Instagram Stories and Publications: A Comparison between Retailers and Manufacturers
Authors: by Paloma de H. Sánchez-Cobarro, Francisco-Jose Molina-Castillo and Cristina Alcazar-Caceres
Link: https://www.mdpi.com/0718-1876/16/3/31

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