The Brand-Generated Content Interaction of Instagram Stories and Publications: A Comparison between Retailers and Manufacturers
Sánchez-Cobarro, P.d.H.; Molina-Castillo, F.-J.; Alcazar-Caceres, C. The Brand-Generated Content Interaction of Instagram Stories and Publications: A Comparison between Retailers and Manufacturers. J. Theor. Appl. Electron. Commer. Res. 2021, 16, 513-524.
Sánchez-Cobarro PdH, Molina-Castillo F-J, Alcazar-Caceres C. The Brand-Generated Content Interaction of Instagram Stories and Publications: A Comparison between Retailers and Manufacturers. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16(3):513-524.
Chicago/Turabian StyleSánchez-Cobarro, Paloma d.H.; Molina-Castillo, Francisco-Jose; Alcazar-Caceres, Cristina. 2021. "The Brand-Generated Content Interaction of Instagram Stories and Publications: A Comparison between Retailers and Manufacturers" J. Theor. Appl. Electron. Commer. Res. 16, no. 3: 513-524.