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Open AccessArticle

The Addition of Images to eWOM in the Travel Industry: An Examination of Hotels, Cruise Ships and Fast Food Reviews

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College of Business, Texas A&M University—Central Texas, Killeen, TX 76549, USA
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College of Business, East Carolina University, Greenville, NC 27834, USA
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Institut Mines Telecom Business School, 91000 Évry-Courcouronnes, France
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Faculty of Business and Law, University of Newcastle, Callaghan, NSW 2308, USA
*
Author to whom correspondence should be addressed.
J. Theor. Appl. Electron. Commer. Res. 2021, 16(3), 525-541; https://doi.org/10.3390/jtaer16030032
Received: 4 November 2020 / Revised: 3 December 2020 / Accepted: 5 December 2020 / Published: 7 December 2020
Extensive research has examined the influence of online product reviews on consumer behavior. However, few have investigated the influence of reviewer submitted images on consumer attitudes. This research examines consumer perceptions of trust, information quality and valence disparity using three simulated online reviews appearing on TripAdvisor.com: one for a hotel, one for a cruise ship and one for a fast food restaurant. Findings reveal that reviews with images are seen as more trustworthy, and that consumers perceive reviews with images as possessing higher information quality than reviews containing text only. Likewise, the findings showed that effective images should be consistent with review text (e.g., reviewers do not respond positively to negative reviews linked with positive images, or vice versa). View Full-Text
Keywords: electronic word of mouth; online reviews; images; consumer generated content electronic word of mouth; online reviews; images; consumer generated content
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MDPI and ACS Style

Zinko, R.; Furner, C.P.; de Burgh-Woodman, H.; Johnson, P.; Sluhan, A. The Addition of Images to eWOM in the Travel Industry: An Examination of Hotels, Cruise Ships and Fast Food Reviews. J. Theor. Appl. Electron. Commer. Res. 2021, 16, 525-541.

AMA Style

Zinko R, Furner CP, de Burgh-Woodman H, Johnson P, Sluhan A. The Addition of Images to eWOM in the Travel Industry: An Examination of Hotels, Cruise Ships and Fast Food Reviews. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16(3):525-541.

Chicago/Turabian Style

Zinko, Robert; Furner, Christopher P.; de Burgh-Woodman, Helene; Johnson, Patricia; Sluhan, Anne. 2021. "The Addition of Images to eWOM in the Travel Industry: An Examination of Hotels, Cruise Ships and Fast Food Reviews" J. Theor. Appl. Electron. Commer. Res. 16, no. 3: 525-541.

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