Search Results (33)

Background: The ketogenic diet (KD) is becoming a popular nutritional model for athletes. One limitation of this diet is the use of animal-meat products, which may be unacceptable to some people. Moreover, the relationship between this diet’s use, body composition, and strength capacity has not been thoroughly investigated. This study aimed to assess the effects of a two-week fish-based restrictive KD on body composition, strength capacity (isometric muscle strength), and somatic disorders in healthy adults. Methods: Participants were recruited through advertisements, posters displayed at the university, and information shared among colleagues. Ultimately, 14 individuals qualified for this study. For two weeks, they followed a designated ketogenic diet enriched with fish and omega-3 fatty acids, with a calorie reduction of −500 kcal/day. The study was designed and conducted as a single-group pre–post study. Before and after completing the diet, participants’ body composition (body mass, body fat, fat-free mass, and visceral fat) and strength capacity (knee extensor peak torque [KEPT] and knee flexor peak torque [KFPT]) were measured. The survey also analyzed participants’ somatic disorders such as nausea, vomiting, energy level, diarrhea, constipation, drowsiness, sleep problems, hunger, thirst, and bad breath. The average results of both trials obtained before and after the diet were compared using the paired Student’s t-test or non-parametric test. The significance level was set at 0.05. Results: After two weeks of a fish-based restrictive KD, significant increases in ketone bodies were observed in both the blood (pre: 0.21 mmol/L ± 0.15 vs. post: 2.20 ± 1.19, p < 0.001) and urine (pre: 0.00 mmol/L ± 0.00 vs. post: 4.64 mmol/L ± 3.24, p < 0.001). Body composition changes included significant reductions in total body mass (pre: 76.66 kg ± 11.06 vs. post: 73.77 kg ± 10.76, p < 0.001), fat mass (pre: 21.34 kg ± 7.36 vs. post: 19.73 kg ± 7.20, p < 0.001), and visceral fat (pre: 708.50 g ± 627.67 vs. post: 603.21 g ± 567.82, p = 0.0012). Skeletal muscle mass decreased by 2% (pre: 27.75 kg ± 5.80 vs. post: 27.03 kg ± 5.47, p = 0.01), though no significant changes were seen in muscle strength when adjusting for body mass or skeletal muscle mass. No major adverse effects were noted in relation to somatic disorders, although some participants reported increased thirst and bad breath. Conclusions: After 14 days of a fish-based restrictive KD, a significant reduction in body mass and changes in body composition were observed, with no loss of muscle strength. This type of diet may serve as an effective method for rapid body mass reduction in sports with weight categories, while preserving muscle strength, which is crucial for athletes. It could also be an alternative means for individuals to eliminate animal meat from their diet. Full article

Athletes today are no longer defined solely by their performance on the pitch; they have evolved into powerful personal brands that shape advertising narratives and influence consumer behavior globally. Their charisma, public personas, and ability to engage with audiences often make them as marketable as traditional celebrities. This research investigates the phenomenon of athlete branding, focusing on the intersection of personal identity and commercial partnerships. A prime example of this evolution is Zlatan Ibrahimović, whose outspoken, rebellious personality, humor, and confidence have allowed him to transcend the typical boundaries of sports endorsements. Applying the Model of Athlete Brand Image (MABI) framework, this study explores how Ibrahimović’s unique persona dominates advertising campaigns, often taking center stage alongside the brands he represents. Through a content analysis of commercials, the research highlights how Ibrahimović’s personal brand drives engagement and resonates with consumers, offering insights into the growing significance of authenticity and individuality in advertising with athletes. Ibrahimović’s case exemplifies how modern sports figures extend beyond the realm of athletics, becoming influential cultural icons and redefining the dynamics of brand partnerships. Full article

For children with disabilities, participation in group physical activities can promote inclusion and a sense of belonging, enhance physical functioning, and improve mental health. Yet, there are very few youth sports programs that offer adaptive programs for children with disabilities. Why do some youth sports programs offer these special programs? The purpose of this qualitative study was to understand the experiences and challenges of select youth gymnastics and dance programs in the eastern part of the U.S. that offer adaptive programs for children with disabilities. Nine program directors individually participated in zoom interviews between 45 and 60 min. Results revealed the background of program directors (limited disability experience), why they started their programs (parent requests/personal experiences), challenges faced when creating and sustaining their program (recruitment of participants), advertising the program and recruiting participants (mostly word of mouth), and recruiting and training coaches (within the gym). Full article

This scoping review examines the broad applications, risks, and ethical challenges associated with Extended Reality (XR) technologies, including Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), within the context of Metaverse. XR is revolutionizing fields such as immersive learning in education, medical and professional training, neuropsychological assessment, therapeutic interventions, arts, entertainment, retail, e-commerce, remote work, sports, architecture, urban planning, and cultural heritage preservation. The integration of multimodal technologies—haptics, eye-, face-, and body tracking, and brain–computer interfaces—enhances user engagement and interactivity, playing a key role in shaping the immersive experiences in the Metaverse. However, XR’s expansion raises serious concerns, including data privacy risks, cybersecurity vulnerabilities, cybersickness, addiction, dissociation, harassment, bullying, and misinformation. These psychological, social, and security challenges are further complicated by intense advertising, manipulation of public opinion, and social inequality, which could disproportionately affect vulnerable individuals and social groups. This review emphasizes the urgent need for robust ethical frameworks and regulatory guidelines to address these risks while promoting equitable access, privacy, autonomy, and mental well-being. As XR technologies increasingly integrate with artificial intelligence, responsible governance is essential to ensure the safe and beneficial development of the Metaverse and the broader application of XR in enhancing human development. Full article

Background: Sponsorship of football teams by detrimental industries may negatively impact fans’ dietary and behavioral choices. The study aimed to determine the proportion of sponsors on the jerseys of teams in the top ten football leagues that comprise companies producing alcohol or unhealthy food, or engaging in gambling. Methods: We conducted a retrospective study, incorporating data from first-division football teams in 10 countries (Argentina, Brazil, England, France, Germany, Italy, Poland, the Netherlands, Spain, and the United States) playing from 2000–2022. Data were collected on the primary sponsors displayed on team jerseys and categorized into alcohol, unhealthy food (defined as producers of ultra-processed food according to the NOVA classification), gambling, or other, based on the nature of the products or services offered by the sponsors. We performed descriptive statistical analyses and multivariate linear regression analyses. Results: A total of 4452 sponsorship records were analyzed. The majority were classified as “other” (81.8%), followed by gambling (6.9%), alcohol (2.6%), and unhealthy food (2.6%). We did not identify any sponsor representing the tobacco industry. The prevalence of gambling sponsors surged from 1.7% in 2000 to 16.3% in 2022. Conversely, alcohol-related sponsorships dwindled from 6.2% in 2000 to 1.0% in 2022. In the multivariate linear regression model, these trends were statistically significant. The alcohol industry remained visible in the Spanish league. Conclusions: A significant proportion of sponsorships on the jerseys of top football teams across the world represents alcohol, ultra-processed food, or the gambling industry. Trends in the types of sponsors on the jerseys of leading football clubs across the Western world are diverse. Particularly concerning is the recent increase in the percentage of clubs sponsored by the gambling industry. To limit the detrimental effects of the promotion of unhealthy products, novel policies should be considered. Full article

This study examined the content characteristics and user responses of athlete-run sports YouTube channels, providing empirical insights for content production strategies and contributing to the development of athlete-run sports YouTube channels. Content analysis was conducted on 3306 videos posted on 20 popular YouTube channels of South Korean athletes from 1 January 2020 to 31 December 2021. The formal characteristics analyzed included video length, the presence of foreign language subtitles, paid advertisements, and information sources. The content characteristics examined were the types of sports events, main content themes, and whether the content matched the athlete’s sport. Results revealed significant differences in content characteristics and user responses based on whether the athletes were active or retired. This study’s distinctive contribution lies in highlighting the evolving role of athletes as content creators and providing strategic implications for enhancing the competitiveness of athlete-run sports YouTube channels. Future research should consider a broader range of sports YouTubers and a wider variety of YouTube channels to gain comprehensive insights into the sports content ecosystem on this platform. Full article

Caffeine is an alkaloid belonging to the methylated xanthine family. It is found in various foods of plant origin, including tea leaves, guarana berries, and coffee beans. Due to its stimulating effect on the central nervous system and the associated increase in alertness and reduction in tiredness, caffeine is specifically added to some foods, such as food supplements. Claims about the positive physiological effects of caffeine are health claims within the definition of the European Union (EU) Health Claims Regulation and must be authorised before use. Despite a positive opinion from the European Food Safety Authority, regulation of the authorisation of caffeine claims was rejected due to a veto by the European Parliament. As a result, health claims are currently not regulated for caffeine in all EU member states, and the transitional on-hold status also no longer applies for most claims. Therefore, products with health claims regarding caffeine are still observed within the context of governmental food-control activities. To investigate how these are currently used on the market, internet research (n = 188) was carried out. The sample included foods that naturally contain caffeine or to which it is frequently added, namely coffee, tea, non-alcoholic soft drinks and mixed drinks, as well as food supplements, including sports nutrition products. Furthermore, the labelling of official samples that were conspicuous in relation to caffeine in the years 2019–2023 (n = 136) was included in the evaluation. The products most frequently advertised with unregulated health claims for caffeine were food supplements (31% of 135 products). On the other hand, health claims were least frequently used for coffee (4% of 77 products) and tea (18% of 33 products). For all product groups, health claims were mainly made regarding improved concentration and performance/energy. The individual effects the health claims referred to differed between the product groups. In the case of coffee and tea, the advertised effects are mainly limited to increased energy and performance in the form of a “kick” or “boost”. A wider range of different health claims are used for food supplements and alcohol-free beverages, including claims relating to stamina and alertness. In general, the tendency was observed for health claims to be advertised more frequently on the internet than on the product labelling itself. This study exposes a critical issue: while scientific evidence supports some health claims for caffeine, they still remain unregulated, complicating enforcement and creating public confusion. Prompt regulatory revision is needed to align these claims with scientific validations, ensuring both accuracy and regulatory compliance. Full article

This discussion critically examines and questions assumptions about the meanings and motivations of sporting consumption. We argue that the practice of sneaker customization demonstrates the contested terrain of sporting consumption, wherein contemporary consumerism is characterized by a dynamic interplay between top–down structural determination (by mass commercial forces) and bottom–up creative agency (by everyday consumers). Based on in-depth interviews with 15 sneaker consumers, we narrate the complexities of late capitalist consumer culture through three overlapping “tensions” between the commercial sneaker industry and everyday sneaker consumers: (1) Sneakers as a vehicle to express individuality versus to demonstrate conformity; (2) Sneaker customization as a means of artistic expression versus being a commodity rationalized to maximize profit; (3) An affective versus instrumental attachment to sneakers. Overall, the analysis illuminates how the cultural and affective meanings that consumers attach to sneaker consumption operate; sometimes in conjunction with, more often in opposition to, but always in tension with the meanings that the sneaker industry attempts to embed through its ever-expansive means of marketing and advertising. Full article

In Europe, sports food supplements (SSFs) are subject to specific laws and regulations. Up to 70% of athletes are highly influenced by the information on the label or the advertisement of the SSF, which often does not correspond to the scientific evidence, such as health claims. The aim is to analyze such claims relating to sports drinks (SDs) in commercial messages. To this end, an observational and cross-sectional study was conducted based on the analysis of the content and degree of adequacy of the health claims indicated on the labelling or technical data sheet of the SDs with those established by the European legislation in force according to the European Food Safety Authority (EFSA). The SSFs were searched for via Amazon and Google Shopping. A total of 114 health claims were evaluated. No claim fully conformed with the recommendations. A total of 14 claims (n = 13 products) almost conformed to the recommendations; they were “Maintain endurance level in exercises requiring prolonged endurance”, “Improve water absorption during physical exercise”, and “Improved physical performance during high intensity, high duration physical exercise in trained adults”, representing 12.3% of the total (n = 114). The vast majority of the claims identified indicated an unproven cause–effect and should be modified or eliminated, which amounts to food fraud towards the consumer. Full article

Dietary supplements are commonly used among athletes, and the Internet may be an easy source of these products. Tribulus terrestris is an herbal supplement with multiple properties. Of interest to athletes are reports that its consumption can lead to muscle mass gain and a faster recovery process. The objective of this cross-sectional study was to determine the availability of Tribulus terrestris via the Internet in six countries (Canada, Puerto Rico, Russia, Spain, Ukraine, and the United States of America) via a specifically designed computer program. The characteristics of the websites selling this substance, the country from which it can be purchased, the route of administration, and recommendations for its use were analyzed. The results of the study show that this supplement is marketed mainly in Russia, Ukraine, and Spain on many websites that are mostly dedicated to sports products. Just over half of the webpages (59.14%) identified only distribute this supplement within the same country. The main claims for its consumption refer to sports performance benefits, but there are also claims that it may improve male hormone levels and sexual function. Athletes should be encouraged to seek professional advice prior to ingesting this supplement to ensure that it is suitable for their specific training and sports objectives. Full article

Dietary intake is known to impact athletic performance. The factors that influence dietary intake have been investigated widely, but their collective effect has not been examined. The primary aim of this cross-sectional study was to assess the relationship between dietary intake and nutrition knowledge, body image, weight control, macronutrient balance, and hedonic hunger. Forty-two student athletes or active individuals were recruited through contact with sporting organisations and course coordinators, advertising via twitter, and flyers posted within university buildings. Nutrition knowledge, body image, weight control, macronutrient balance, and hedonic hunger were measured using the Abridged Nutrition for Sport Knowledge Questionnaire, Body Image Disturbance Questionnaire and Contour Drawing Rating Scale, a Weight Fluctuation Measure, Australian Eating Score, and Power of Food Scale, respectively. Hierarchical regression analysis, correlation testing, and mean difference testing were applied. Carbohydrate intake, body image disturbance scores, weight fluctuation, and hedonic hunger for food tasted had a significant relationship (R² = 64.6%, Adj R² = 0.608%, p < 0.001) with dietary energy intake. Student athletes’ dietary intakes are influenced by multiple potentially modifiable factors. Future studies should use larger sample sizes, with interventions focusing on individual modifiable factors to determine how dietary intake can be most significantly impacted. Full article

Background: Obesity is a complex, multifactorial and widespread condition that affects all age groups of children. The rising prevalence of childhood obesity has become an important public health challenge because it affects the physical and mental health of children and is becoming an economic burden on the health systems. North Macedonia, as part of WHO’s Childhood Obesity Surveillance Initiative (COSI), is collecting data to show the importance of the surveillance of obesity in school-aged children and to provide evidence for informed policy making. Objectives: The aim of this cross-sectional study is to further investigate the influence of a school environment on obesity in 7-year-old schoolchildren and therefore improve children’s nutrition by targeting the food environment in and around schools. Materials and methods: Anthropometric measurements of body height and body weight were performed, and data from a school environment were collected, following the COSI protocol and data-collecting procedures. Results: The results from the previous rounds show that the overweight (including obesity) prevalence in 7–9-year-old schoolchildren is 31%. While physical education lessons in schools consist of 120 minutes of physical activity per week, only one-third of the schools studied organize sport activities outside school hours, and 39% of schools do not have indoor gyms. Only 31.2% of the schools are free of sugary beverage and calorie-dense food advertisements, but there are nutritional education classes in the curriculum in almost every school. One-third of the schools provide fresh fruit and one-third have vending machines on their premises, enabling children to acquire unhealthy snacks and beverages other than water and fruit juice. Conclusion: By comparing the previous and latest anthropometric data, there is a rising trend of childhood obesity in the country. School environments should be improved towards providing healthier nutrition and physical activity practices for pupils. Full article

The negative consequences of commercial determinants of health (CDoH) have become a major challenge for public health systems, especially in terms of non-communicable diseases (NCDs). CDoH are defined as profit-driven factors that influence health. In this study, we assessed the awareness of CDoH and the attitudes toward potential restrictions on advertising, as well as fiscal interventions targeting food products with harmful effects on health in Polish society. Our analysis is based on data from a computer-based web interviewing (CAWI) survey performed in May 2022 among 2008 adult internet users from Poland. Multivariable logistic regression models were developed for variables derived from three items exploring the respondents’ understanding of the relationship between CDoH and NCDs, as well as three items asking about their acceptance of a prohibition of advertising unhealthy products during sports events, a general ban on unhealthy food advertising, and their attitudes toward sugar-sweetened beverages (SSBs). Food (FL) and e-health literacy (eHL) levels were consistently positive predictors of both awareness of CDoH and acceptance of the proposed actions. Both higher FL and eHL were significantly associated with the opinion that advertising unhealthy food is associated with the prevalence of NCDs (OR, 95% CI: 1.03, 1.02–1.05, and 1.04, 1.02–1.06, respectively). Health literacy was less frequently a significant predictor of the dependent variables. Among sociodemographic factors, a respondent’s level of education and age showed a significant relationship with their awareness and acceptance of countermeasures against CDoH. Respondents with a university master’s level of education were more likely to agree with the statement on the relationship between big industry profits and harm to society’s health (OR, 95% CI: 1.96, 1.42–2.69) and to support a ban on advertising unhealthy food similar to that for tobacco products (OR, 95% CI: 1.66, 1.21–2.27). Respondents suffering from chronic diseases were also consistently more likely to show a greater understanding of the harmful impact of CDoH and support proposed restrictions. For example, they were more likely to agree with restrictions on advertising harmful products during sports events (OR, 95% CI: 1.23, 1.02–1.50) and the introduction of a sugar tax (OR, 95% CI: 1.26, 1.03–1.54). Our study revealed that more than 50% of the Polish population is conscious of the problem of the harmful effects of big industries producing and selling processed food, sugar-sweetened beverages, and alcoholic beverages. Interestingly, slightly more than half of the respondents supported the introduction of restrictions on advertising such products. Still, only approximately 30% of them accepted a sugar tax to counter the obesity epidemic. The results of our study indicate that Polish society is open to the introduction of regulations aimed at limiting the impact of commercial determinants of health. To our knowledge, this is one of the first studies to assess the awareness of CDoH and the acceptance of restrictions to limit their impact. Full article

Gene doping has been classified as a prohibited method by the World Anti-Doping Agency (WADA) and the International Olympic Committee (IOC) for over two decades. As gene therapeutic approaches improve and, concomitantly, safety concerns regarding clinical applications decline, apprehensions about their illicit use in elite sports continue to grow. Two products available via Internet-based providers and advertised as EPO-gene- and IGF1-gene-containing materials were analyzed for the presence of potential gene doping agents using a newly developed analytical approach, allowing for the detection of transgenic DNA corresponding to seven potential targets (EPO, FST, GH1, MSTN (Propeptide), IGF1, VEGFA, and VEGFD). Panel detection was based on a 20-plex polymerase chain reaction (PCR) followed by a single base extension (SBE) reaction and subsequent SBE product analyses via matrix-assisted time-of-flight laser desorption/ionization mass spectrometry (MALDI-TOF MS). Extracts of both products were found to contain transgenic EPO-DNA, while transgenic DNA for IGF-1 was not detected. The results were confirmed using SYBR Green qPCR with primer sets directed against EPO and IGF1 cDNA, and the CMV promotor sequence. In this case study, the detection of authentic (whilst low concentrated) transgenes, potentially intended for gene doping practices in readily available products, is reported for the first time. Full article

Research into the role of digital influencers in marketing strategies is a rapidly developing area that has attracted the interest of researchers and organizations. In recent years, organizations have become increasingly interested in using digital influencers to promote their brands and disseminate advertising messages with a high impact on their target audience. Digital influencers are beginning to be used as models for sustainable consumption behavior (for example in the fashion, food, and health sectors) by promoting environmental and sustainable values. By promoting sustainable content and disseminating messages of environmental awareness, digital influencers can help achieve the Sustainable Development Goals (SDGs). This study aims to identify the attributes (attitude homophily, physical attractiveness, and social attractiveness) and perceived characterizations (trustworthiness, perceived expertise, and parasocial relationship) of digital influencers and their impact on purchase intention among a sample of Portuguese consumers. It also aims to identify the most relevant types of digital influencers according to their areas of influence (fashion, sports, beauty, and cinema/TV/music) and their impact on purchase intention. For data collection, an online questionnaire was developed and administered to a non-probabilistic convenience sample. Only respondents who had experience purchasing a product or service after watching a YouTuber’s advertisement (screening question) or following or searching for a digital influencer could complete the questionnaire. A total of 243 valid questionnaires were received. The main findings are that the attributes and perceived characterizations of digital influencers have a positive and significant impact on purchase intention. It was also found that digital influencers can enhance shopping experience and credibility, which has a strong impact on consumers’ purchase intentions. In terms of sector, the data show that the most important influencer in the ‘Fashion’ sector is Helena Coelho, in the ‘Sports’ sector is Cristiano Ronaldo, in the ‘Beauty’ sector is Sara Sampaio, and in the ‘Music, TV, Cinema’ sector is Ricardo Araújo Pereira. This study can help companies use digital influencers more effectively in their digital marketing strategies, as credibility, experience, and parasocial relationships have a strong impact on consumers’ purchase intention. Full article