Search Results (4)

Occupational stress is a major contributor to mental and physical health problems, yet individuals vary in how they appraise and respond to stress, even in identical situations. This study investigates whether motivational goals and internalized conflict schemas—as proposed by Grawe’s Consistency Theory—account for these differences by intensifying subjective stress when approach and avoidance goals are simultaneously activated. In a vignette-based pilot study, we validated 12 workplace scenarios varying in incongruence levels. In the main study (N = 482; mean age 25 years; 83.2% female), participants completed the FAMOS questionnaire to assess approach and avoidance goals and were randomly assigned to 4 out of the 12 pretested vignettes. Subjective stress was measured before and after vignette exposure using the SSSQ, and subjective wellbeing was measured using the PANAS. Multilevel modeling showed that participants with stronger avoidance goals and conflict schemas reported higher baseline stress, and that experimentally induced high incongruence led to greater increase in stress levels compared to low incongruence in three out of four scenarios. These findings suggest that psychological inconsistencies—particularly avoidance goals, conflict schemas, and goal incongruence—serve as internal stressors that intensify stress responses. The results highlight the importance of considering individual motivational patterns in stress research and intervention. Full article

Previous studies have confirmed that different degrees of expectation, including the bipolarity of the expected and unexpected, as well as an intermediate level (no expectation), can affect memory. However, only a few investigations have manipulated expectation through experimentally established schema, with no consideration of how expectation impacts both item and source memory. Furthermore, stimulus emotionality may also impact memory. Therefore, we conducted a study to investigate the effects of three levels of expectation on item and source memory while considering the impact of stimulus emotionality. The experiment began with a phase dedicated to learning the rules. In the subsequent study phase, negative and neutral words were manipulated as expected, no expectation, and unexpected, based on these rules. This was followed by tasks focused on item and source memory. The study found that there was a “U-shape” relationship between expectation and item memory. Additionally, the study revealed the distinct impacts of expectation on item and source memory. When it came to item memory, both expected and unexpected words were better remembered than those with no expectations. In source memory, expected words showed memory inferiority for expectation-irrelevant source information, but an advantage for expectation-relevant source information. Stimulus emotionality modulated the effect of expectation on both item and source memory. Our findings provide behavioral evidence for the schema-linked interactions between medial prefrontal and medial temporal regions (SLIMM) theory, which proposes that congruent and incongruent events enhance memory through different brain regions. The different patterns between item and source memory also support dual-process models. Moreover, we speculate that processing events with varying levels of emotionality may undermine the impact of expectation, as implied by other neural investigations. Full article

This paper reports an extension of schema incongruity theory to a service form of fast-moving consumer goods (FMCG) distributed via a digital platform. According to this theory, an FMCG brand’s service form would be incongruent compared to its traditional form available via supermarkets. Based on the relevancy and expectancy dimensions, the level of incongruence for such a service was classed as moderately incongruent. The study used qualitative research to investigate whether the moderate incongruence appealed to modern-day customers. The findings revealed that a subscription to receive a regular supply of the FMCG test brand appealed to the respondents. The moderate incongruity employed in this study was of an optimal stimulation level, enabling respondents to see the added values offered. The values recognised included convenience, family bonding, health and variety. The study observed schema incongruity theory operating for the service form of the FMCG brand. As the study used a qualitative methodology, the findings are specific to the brand and context tested. However, the high interest observed suggests schema incongruity theory could serve as a framework for using a digital distribution system to market service forms of FMCG brands. Full article

The public debate over COVID-19 vaccinations tends to focus on vaccine-related arguments, such as their effectiveness and safety. However, the characteristics of a person’s worldview, such as beliefs about the world’s positivity and orderliness, may also shape attitudes toward COVID-19 vaccinations. These relationships were investigated using schema incongruity theory. The degree of the vaccine’s incongruence with the world’s order schema existing in people’s minds was represented by perceived vaccine novelty. Accordingly, the results of an online survey among European young adults (N = 435) indicate that perceived vaccine novelty negatively affects behavioral outcomes (vaccination intent, willingness to pay for vaccinations, and vaccination advocacy). Moreover, there occurred a negative interaction effect of positivity and orderliness beliefs on behavioral outcomes. Specifically, an effect of positivity was more positive when people perceived the world as less ordered. Furthermore, this interaction effect was more negative when perceived vaccine novelty was higher. A mediating role of perceived vaccine effectiveness was demonstrated for the above relationships. The results extend the existing literature on people’s worldviews into the domain of vaccine attitudes, and provide new insights on the role of perceived vaccine novelty. For vaccination policymakers and marketers, the paper suggests how to promote vaccinations with consideration of orderliness/positivity beliefs and vaccine novelty perception. Full article