Search Results (82)

This study documented traditional animal-origin food products and evaluated their market potential at the Hornbill Festival in Kohima, Nagaland, India. Structured face-to-face surveys were conducted over three consecutive festival editions (2023–2025) to record traditional foods, marketing practices, packaging materials, consumer preferences, and pricing. Most meat products were prepared using traditional methods, including hot smoking, drying, and fermentation. Sixteen traditional meat dishes were documented in morungs (traditional Naga huts), alongside several unconventional animal-origin foods. Among 100 surveyed shops each year, pork was the most frequently sold meat (95.4% of shops), followed by beef (46.0%), chicken (44.82%), snails (43.67%), worms (28.73%), and other unconventional animal-origin foods. Pork also accounted for the highest proportion of animal-origin foods sold (36.49%), followed by chicken (17.77%) and beef (16.82%), whereas duck (0.47%) and squirrel (0.23%) represented the smallest shares. Areca nut plates (24.12%) were the most common serving material, followed by aluminum foil containers (22.72%) and banana leaves (20.45%). Mithun, chevon, bird, hornet (insect), and duck dishes were the most expensive. These findings provide baseline information on traditional animal-origin foods and highlight opportunities for developing value-added products and promoting entrepreneurship while preserving indigenous culinary heritage. Full article

Heritage tourism has become an important driver of tourism development, particularly in Asia, where countries actively promote national and cultural identities to attract visitors. Although individual studies have examined heritage identity in relation to tourism, existing reviews have not systematically synthesised the theoretical perspectives, methodological approaches, and empirical evidence on how tangible and intangible heritage identities are utilised as tourism development resources across South and Southeast Asia. Accordingly, this systematic review addresses three questions: (i) how research on heritage identity in heritage tourism has evolved in South and Southeast Asia, including its publication trends, theoretical perspectives and methodological approaches; (ii) which forms of tangible and intangible heritage identity are most utilised in South and Southeast Asia; and (iii) what conceptual and practical challenges and future research directions emerge from the literature. This study presents a systematic literature review with narrative synthesis of 44 publications to analyze how tangible and intangible heritage identities are used to promote heritage tourism in the region. The findings indicate that most studies focus on tangible heritage such as monuments, archaeological sites and colonial architecture, while intangible heritage, including cultural festivals and living traditions, remains comparatively underrepresented. The review further shows that heritage identity plays a significant role in strengthening national identity, enhancing visitor experiences and supporting local economic development across South and Southeast Asia. At the same time, several challenges remain, including the underutilisation of heritage resources, limited recognition of intangible heritage and the need to improve visitor management and sustainable tourism practices. The study concludes that Asian countries have significant untapped potential to further integrate heritage identity into tourism strategies, particularly through more innovative uses of intangible cultural heritage and improved heritage governance and management. Full article

Destinations increasingly shift from promotional branding toward holistic and inclusive identity strategies, where cultural heritage operates as both an anchor of local distinctiveness and a catalyst for creative place-making. This study presents a mixed-methods Triple Bottom Line (TBL) assessment of four Greek cultural heritage institutions, a regional theatre, a municipal gallery, a university-affiliated foundation, and a regional film festival, to examine how governance structures, resource availability, and organisational capacity shape environmental, social, and economic sustainability performance. Through document analysis and semi-structured interviews, the research identifies eleven recurring thematic variables across the TBL dimensions and systematically compares their implementation across distinct governance models. Findings show that social sustainability, particularly accessibility, education, and community engagement, constitutes a structurally universal baseline across all institutions, regardless of governance type or resource level. In contrast, environmental and economic performance diverge sharply according to governance model, building ownership, and access to capital. As cultural institutions function as experiential landmarks within cultural and creative tourism, their inclusive practices enhance community wellbeing while co-producing destination identity as socially responsible and culturally authentic. The study concludes with targeted policy recommendations on reporting standards, capacity building, and structural constraints, offering transferable insights for creative place-making and sustainable destination branding in Greece and other Mediterranean contexts. Full article

Food festivals have become important instruments of regional tourism development, destination branding, agricultural promotion, and cultural policy. Yet the authenticity of food festivals is often evaluated through visitor perception or promotional discourse, leaving limited room for scalable assessment across large festival systems. This study develops a Location Quotient (LQ)-based framework for measuring agricultural embeddedness as a supply-side structural condition that can support objective material authenticity claims. Using a dataset of 277 South Korean regional food festivals, the study examines how featured food materials are connected to regional agricultural specialization and how this structural connection compares with budget scale, infrastructure, and material-duplication factors in explaining administrative visitor attendance and portfolio-level governance patterns. The results show that agricultural embeddedness is unevenly distributed across the national festival portfolio. Festival budget is the strongest predictor of log-transformed visitor attendance, whereas agricultural embeddedness is not significantly associated with visitor attendance after budget and infrastructure controls are included. Material-level duplication is useful as a portfolio diagnostic for identifying crowded food categories where place-product credibility may become strategically important. Scenario-based portfolio comparisons provide planning benchmarks suggesting that targeted restructuring and reallocation would be associated with higher average agricultural embeddedness under specified portfolio assumptions, although these scenarios should not be interpreted as causal forecasts. The study contributes to food tourism, event governance, and destination branding research by offering a reproducible way to assess the material grounding of food festival authenticity claims and by shifting policy discussion from festival proliferation toward portfolio quality. Full article

Science Festivals are public events focused on showcasing science, technology, engineering, and mathematics in a celebratory and engaging setting similar in atmosphere to an arts or music event. Aimed at the general public, science festivals vary widely in form and duration, lasting from anywhere between a day and several weeks, and featuring interactive activities such as hands-on workshops, live demonstrations, lectures, and performances. Many include dedicated programming for schools, but they differ from school-based science fairs, which are aimed primarily at students and parents and are typically held on school premises. Their aims include sparking curiosity, promoting scientific literacy, enabling visitors to interact with working scientists, and making science fun and accessible. Festivals are distinct from other informal science engagement formats due to their temporary, joyful nature and diversity of offerings. The modern science festival concept originated in Edinburgh in 1989 and has since experienced rapid global spread. Hundreds of events now take place annually throughout Europe and North America, and to a lesser extent other parts of the world, supported by associations such as the UK Science Festivals Network, the European Science Engagement Association, and, in the USA and Canada, the Science Festival Alliance. Some of the largest festivals see attendance figures in the hundreds of thousands, and across the world, millions of people participate every year. An emerging body of research literature, situated within a variety of social science disciplines and lenses, suggests that festivals are greatly enjoyed by their attendees, and succeed in boosting science interest, increasing knowledge, and improving perceptions of science among visitors, making them a potential asset for societies that place a high value on scientific activity among the population. However, the events have also attracted criticism for their limited audience diversity, with visitors being disproportionately drawn from highly educated and affluent groups, prompting suggestions that they are ‘preaching to the converted’. In response, some festivals have introduced targeted initiatives such as community outreach and partnerships to attract audiences from underrepresented communities. Despite these ongoing challenges, science festivals continue to evolve and grow as platforms for inspiring curiosity and fostering meaningful public dialogue around key scientific topics. Full article

The aim of this paper is to conceptualize smart culture as an important yet under-researched dimension of smart cities, and to empirically demonstrate the extent to which cultural events in Vilnius’ public spaces align with the key principles of smart culture. The theoretical section of the article provides a definition of smart culture in a smart city, based on which four categories of analysis are identified: accessibility, the integration of technology into the cultural experience, engagement of the population, and promotion of community building. The methodology consists of an instrumental case study, analysis of secondary sources, and directed content analysis. The research findings reveal that Culture Night festival events in Vilnius not only reduce social and geographical barriers to culture but also create spaces for active participation of the population, fostering community and the application of technological solutions in cultural activities. Culture Night represents a clear example of smart culture, highlighting the importance of this dimension in smart city policies. The study shows that the identified characteristics of smart culture may support inclusive and sustainable urban development trends associated with SDG 11 (Sustainable Cities and Communities) and SDG 10 (Reduced Inequalities). Full article

The cultural valorization-based territorial recognition program has established itself as an effective strategy for fostering sustainability in rural tourism destinations. However, there is limited evidence of their influence from the community’s perspective. This study analyzes the relationship between the conditions of territorial recognition promoted by the “Pueblos con Encanto” (Charming Villages) program and the sustainability of the Cruz Pampa–Yapatera tourist destination. A mixed-methods approach was employed, utilizing a non-experimental, cross-sectional, and correlational design. For the quantitative part, a structured questionnaire was administered to a sample of 336 residents from the area, using simple random sampling. Data analysis included statistics and Pearson’s correlation. For the qualitative part, 13 interviews were conducted with representative members. These people have influence over the governance of the area. The results of the triangulation showed that, according to the residents’ perception, Cruz Pampa–Yapatera meets the requirements for the “Pueblos con Encanto” program. It is evidenced in its historical heritage and Afro-Peruvian cultural heritage, such as its cumananas, local cuisine, and religious festivities. However, it has deficiencies in infrastructure and tourist facilities that require improvements to strengthen the tourist experience and preserve its cultural identity. Furthermore, the “Pueblos con Encanto” recognition program is positively and significantly related to the current sustainability of the destination. The research demonstrates, through empirical assessment, a positive perception among the local population of sustainability in their community based on the “Pueblos con Encanto” program criteria. A process that should be incorporated into the evaluation framework for the granting of such recognition. Full article

Emerging in the early Ming dynasty 明 (1368–1644), Shanxi 山西 merchants pioneered large-scale regional trade in late imperial China. In the Ming and Qing 清 (1644–1011) dynasties, Shanxi merchants established over 500 merchant guildhalls throughout the country to worship gods, settle business issues, and stage theatrical performances. Many of them enshrined multiple patron gods, with Emperor Guan being the most common. Larger guildhalls usually featured one or more theatre stages. During major events and worship festivals, theatrical performances were staged to entertain guild members and the guilds’ patron god(s). Drawing on stele inscriptions about guild regulations and activities, this article demonstrates that Shanxi merchant guildhalls were religious sites with a commercial orientation. Although not part of the official sacrificial system, these guildhalls played a supplementary role in the worship of Emperor Guan. The flexibility of worship, the grand scale, and frequent performances made Shanxi merchant guildhalls ideal venues for the promotion of folk beliefs. Full article

The subject of this study is gastronomic tourism as a broader concept, specifically focusing on gastronomic festivals and events centered around food, with a focus on the study area, Corfu island. Using a combination of quantitative research and open-ended questions, a questionnaire was developed targeting the permanent residents of the island. The questionnaire was completed by 89 individuals who provided their personal opinions on the gastronomic festivals in the study area and offered ideas for the future planning of similar events. Based on the findings of this research, it is deemed beneficial to implement and promote gastronomic festivals that consider the needs of gastronomic tourists/visitors and local residents. Further research is recommended to identify strategic plans to assist local communities and improve event content, aiming to promote and develop gastronomic tourism. Full article

Cultural practices such as Catalonia’s correfocs (fire parades) represent a vibrant expression of intangible heritage. Outdoor activities are conditioned by weather and threatened by climate change. This study analyses the long-term evolution of night-time thermal conditions during correfoc festivals performed in six Catalan towns located on the coast and in the pre-coastal region from 1950 to 2023, using reanalysis-based indicators of air temperature, humidity, and perceived heat as a first exploratory step prior to incorporating in situ meteorological records. Specifically, the Heat Index (HI) and the Universal Thermal Climate Index (UTCI) were computed for the typical event window (21:00–23:00 local time) to assess changes in human thermal comfort. Results reveal a clear and statistically significant warming trend in most pre-coastal locations—particularly Reus, El Vendrell, and Vilafranca—while coastal cities such as Barcelona exhibit weaker or non-significant changes, likely due to maritime moderation. The frequency and intensity of positive temperature anomalies have increased since the 1990s, with a growing proportion of events falling into “caution” or “moderate heat stress” categories under HI and UTCI classifications. These findings demonstrate that correfocs are now celebrated under markedly warmer night-time conditions than in the mid-twentieth century, implying a tangible rise in thermal discomfort and potential safety risks for participants. By integrating climatic and cultural perspectives, this research shows that rising night-time heat can constrain attendance, participation conditions, and event scheduling for correfocs, thereby directly exposing weather-sensitive form of intangible cultural heritage to climate risks. It therefore underscores the need for climate adaptation frameworks and to promote context-specific strategies to sustain these community-based traditions under ongoing Mediterranean warming. Full article

This study presents a replicable methodology for identifying and evaluating the tourism potential of natural and cultural heritage through a comprehensive inventory. It aims to enhance regional competitiveness and foster sustainable destination development. The methodology combines bibliographic review, field observation, and local surveys, and it was validated through its application in a tourist destination city in Colombia, where resources were systematically classified and evaluated using qualitative and quantitative criteria, focusing on preservation quality and market relevance. The results revealed a rich and underutilized heritage portfolio with exceptional potential in categories such as religious architecture, goldsmithing traditions, local festivals, and natural riverine ecosystems. The city demonstrated a high capacity for developing tourism products grounded in cultural identity and environmental preservation. This methodology offers a robust, adaptable tool for tourism planning, bridging heritage valuation with market relevance. By integrating structured evaluation with local knowledge, the model supports data-driven decision-making and inclusive governance—essential for combating overtourism and promoting long-term resilience in heritage towns. Full article

Folk festivals and other intangible cultural heritage have received widespread attention, and their socio-cultural value can be used to promote tourism, strengthen local identity, and build city brands. However, it remains unclear how these intangible cultural heritage festivals transform their multi-dimensional and multi-configuration material characteristics into economic benefits and image enhancement. This study proposes a practical decision-making framework aimed at understanding how different festival design and governance strategies can work synergistically under different cultural conditions. Based primarily on a literature review and expert questionnaire survey, this study identified six stable materialized practice modules: productization, spatialization, experientialization, digitalization, branding/communication, and co-creation governance. At the same time, this framework also incorporates two other conditional intervention properties: classicism and novelty. The interactions between these modules shape people’s understanding of intangible cultural heritage festivals. Subsequently, this study used a multimodal national dataset that included official statistics, industry reports, e-commerce and social media data, questionnaires, and expert ratings to construct module scores and cultural attributes for 167 festival case studies. Through rough set analysis (RSA), this study simplifies the attributes and extracts clear “if-then” rules, establishing a configurational causal relationship between module configuration and classic/novel conditions to form high economic benefits and enhance local image. The findings of this study reveal a robust core built around spatialization, digitalization, and co-creative governance, with brand promotion/communication yielding benefits depending on the specific context. This further confirms that classicism reinforces the legitimacy and effectiveness of rituals/spaces and governance pathways, while novelty amplifies the impact of digitalization and immersive interaction. In summary, this study constructs an integrated and easy-to-understand process that links indicators, weights, and rules, and provides operational support for screening schemes and resource allocation in festival event combinations and venue brand governance. Full article

The SIKUL research project examines the case of a self-organised music festival, which is understood as a social innovation in the field of arts and culture, in order to answer the following question: What effects do social innovations in arts and culture have on the members of the public involved in rural areas? How do they impact the region? To this end, a triangulation of methods has been used in conjunction with seven expert interviews that were analysed using focused interview analysis as well as a multimodal image analysis of the festival’s social media presence supplemented by a descriptive study of the festival’s cooperation, pictured on social media. The festival is a free space for the organisers. It promotes self-expression and learning. For decades and across several generations, a community of care has existed that extends beyond the festival experience into everyday life. Thus, the festival is a self-organised social space. Involvement in the festival allows participants to express and mutually reinforce their connection to the region. The festival primarily cooperates with regional stakeholders within a 10-km radius and is thus a creative driver in the region. Social innovations in arts and culture play a significant role in local cohesion and identity-building in rural regions. Full article

This study explores how sustainable culinary tourism fosters rural diversification and resilience in the Baltic Sea Region (BSR). Despite increasing recognition of gastronomy as a driver of sustainable tourism, comparative analyses across macro-regional contexts remain limited. The paper addresses this gap through a qualitative comparative analysis of twelve thematic culinary trails involving seventy-three small and medium-sized enterprises (SMEs) developed under the INTERREG Baltic Sea Region Programme’s BASCIL project. Drawing on documentary analysis, stakeholder consultations, and thematic coding, the research identifies six interconnected pathways: agritourism and farm-based experiences, rural gastronomic branding, culinary festivals, digitalization, sustainability and circular economy practices, and European Union (EU) policy support. Results reveal that culinary tourism strengthens local economies, reinforces cultural identity, and promotes transnational cooperation, while challenges persist in professionalization, digital adoption, and infrastructure. The study underscores the enabling role of EU frameworks in scaling innovation and embedding gastronomy within rural development strategies. It concludes that culinary tourism operates as a strategic lever for sustainable rural transformation, integrating economic, social, and environmental dimensions, and calls for further longitudinal research on its long-term socio-economic and policy impacts in the BSR and beyond. Full article

Bougainvillea spp. is a well-known ornamental plant that is widely applied in urban landscaping construction. The colorful bracts of Bougainvillea in full bloom become important for urban landscape during special festivals. Although flowering regulation measures of Bougainvillea attracted much attention, the underlying mechanism of flower bud differentiation and development remains poorly understood. Here, we induced flowering of Bougainvillea glabra ‘Sao Paulo’ under 6-BA treatment and conducted RNA sequencing data analysis to characterize the molecular regulatory mechanism of flower development in response to 6-BA. Transcriptome analysis indicated that a series of genes and transcription factors of cytokinin metabolism, flowering and floral development regulation, and photoperiod regulation were upregulated by the 6-BA treatment, including COL, AP2, FT, SOC1, LFY, SPL4, SPL9, and SPL13. Moreover, the expression of these important genes exhibited relatively high levels of thorns compared to apical buds, suggesting that flower bud differentiation probably starts with the thorns in Bougainvillea. This study confirms that 6-BA treatment at certain concentrations can promote flowering of Bougainvillea and provides insight into the regulatory mechanism of the growth regulator acting on early flowering of Bougainvillea. Full article