Search Results (64)

Hand hygiene (HH) is essential for preventing disease transmission, particularly in schools where children are in close contact with other children. This study evaluated a school-based intervention on observed HH practices and hand cleanliness in six primary schools in Guatemala. Hand cleanliness was measured using the Quantitative Personal Hygiene Assessment Tool. The intervention included (1) HH behavior change promotion through Handwashing Festivals, and (2) increased access to HH materials at HH stations. Handwashing Festivals were day-long events featuring creative student presentations on HH topics. Schools were provided with soap and alcohol-based hand rub throughout the project to support HH practices. Appropriate HH practices declined from 51.2% pre-intervention to 33.1% post-intervention, despite an improvement in median Quantitative Personal Hygiene Assessment Tool scores from 6 to 8, indicating cleaner hands. Logistic regression showed higher odds of proper HH when an assistant was present. The decline in HH adherence was likely influenced by fewer assistants and changes in COVID-19 policies, while improvements in hand cleanliness may reflect observational bias. These findings emphasize the importance of sustained behavior change strategies, reliable HH material access, and targeted interventions to address gaps in HH practices, guiding school health policy and resource allocation. Full article

The Language, Culture, and Knowledge-building through Science (LaCuKnoS) project tests and refines a model of science teaching and learning that brings together current research on the role of language in science communication, the role of cultural and community connections in science engagement, and the ways people apply science knowledge to their daily decision making. One key component of the model brings families together as co-learners and co-teachers through family learning experiences. We describe our work to promote more robust family conversations about science in our lives within an existing research practice partnership, using a two-tiered qualitative conversational analysis to compare the family conversations that result from three family engagement models: (a) family science festivals; (b) family science workshops; and (c) family science home learning. More specifically, this paper addresses the question: How do families describe and evaluate science in their lives and communities during family conversations that occur during each of these three engagement models? Discourse analysis using the appraisal dimension of systemic functional linguistics highlights the affective components of families evaluating science in their lives, as well as how each model provided unique affordances for different communicative goals. These findings are used to propose a set of design principles to guide the continued exploration of community-sustaining and family-centric models of family engagement as a key strategy for broadening science participation. Full article

This article examines the influence of local government on the folk rituals of Rebgong in China’s Amdo Tibetan region, by highlighting the example of Wutu, a tiger festival held in one Tu minority village. In particular, it encapsulates the impact of local government intervention through the changed meaning of the “magic” bread in the ritual. Originally, the dough was rubbed on sick parts of the villagers’ bodies, and the bread was subsequently removed from the village by the Wutu performers as a medium for the elimination of sickness. In recent years, however, the bread has become one of the important positive symbols of the festival, and, during one dance performance in the 2018 ceremony, was actively promoted for consumption as “healthy for old people and good for healing diseases!” This intervention on the materiality at the heart of the festival has influenced its meaning away from that of a negative shamanic rite concerned with the expulsion of evil towards a more positivist celebration of China’s minority ethnic cultural heritage. Full article

Agricultural festivals play a vital role in promoting sustainable farming, local economies, and cultural heritage. Understanding public sentiment toward these events can provide valuable insights to enhance event organization, marketing strategies, and economic sustainability. In this study, we collected and analyzed social media data from Twitter to evaluate public perceptions of Al-Baha’s agricultural festivals. Sentiment analysis was performed using both traditional machine learning and deep learning approaches. Specifically, six machine learning models including Multinomial Naïve Bayes (MNB), Support Vector Machine (SVM), Logistic Regression (LR), Random Forest (RF), k-Nearest Neighbors (KNN), and XGBoost (XGB) were compared against AraBERT, a transformer-based deep learning model. Each model was evaluated based on accuracy, precision, recall, and F1-score. The results demonstrated that AraBERT achieved the highest performance across all metrics, with an accuracy of 85%, confirming its superiority in Arabic sentiment classification. Among traditional models, SVM and RF performed best, whereas MNB and KNN struggled with sentiment detection. These findings highlight the role of sentiment analysis in supporting sustainable agricultural and tourism initiatives. The insights gained from sentiment trends can help festival organizers, policymakers, and agricultural stakeholders make data-driven decisions to enhance sustainable event planning, optimize resource allocation, and improve marketing strategies in line with the Sustainable Development Goals (SDGs). Full article

This article explores the challenge of developing a sustainable cultural brand for cities that are primarily perceived as tourist destinations. While major urban hubs like Berlin (DE), Edinburgh (UK), and Lisbon (PT) have successfully transitioned from being known mainly for tourism to becoming recognized cultural destinations, the process behind this transformation remains underexplored, especially when it comes to mid-sized cities. How does a town move beyond its touristic image to build a lasting cultural identity? What strategies enable this shift, and what role do different stakeholders play? Focusing on the Romanian city of Brașov, a scenic destination in Transylvania mostly known for its natural environment and medieval architecture, the paper addresses this gap by investigating how a cultural brand can be developed through strategic marketing efforts. Using an integrated approach that combines two qualitative studies and one quantitative analysis, the research provides new insights into (i) cultural marketing strategies that can enhance Brașov’s city brand; (ii) stakeholder perspectives on developing Brașov’s cultural identity; and (iii) the role of Generation Z, whose influence on urban cultural branding has, so far, been minimally researched, in shaping the cultural future of cities, particularly Brașov. Some of the findings highlight key areas for developing Brașov’s cultural brand, including expanding nightlife activities, introducing more contemporary and year-round themed festivals, and tailoring promotional efforts to the short attention spans of the “TikTok generation”. Participants emphasized the need for a more diverse range of cultural events, including experimental and niche performances, alongside stronger educational initiatives to encourage long-term engagement by involving schools and universities. The results offer actionable insights for policymakers, urban planners, and cultural leaders seeking to develop a city brand centered around culture, focusing on long-term identity and community engagement rather than solely on tourism. Full article

The rapid urbanization of recent decades has intensified climate change challenges, demanding sophisticated solutions to build resilient and sustainable cities. A key aspect of sustainable urban planning is decentralizing and democratizing its processes, which requires citizen involvement from the early design stages. While current solutions such as digital tools, participatory workshops, gamification, and social media can enhance participation, they often exclude non-experts or those lacking digital skills. To address these limitations, this manuscript proposes a VR/AR gamified solution using open-source software and open GIS data. Specifically, it investigates the euPOLIS game as an innovative participatory tool offering an alternative to traditional approaches. This game decentralizes urban planning by shifting technical tasks to experts while citizens engage interactively, focusing solely on proposing solutions. To explore the potential of the proposed methodology, the euPOLIS game was demonstrated as a workshop activity in TNOC 2024 Festival, where 30 individuals from different academic background (i.e., citizens, architects, planners, etc.) voluntarily engaged and provided their impressions and feedback. The findings suggest that gamified solutions such as serious/simulation AR/VR games can effectively promote co-design, co-participation, and co-creation in urban planning in an inclusive and engaging manner. Full article

The Bio-Circular-Green (BCG) model presents a transformative framework for advancing sustainability in food festival tourism, particularly in Thailand. Food festivals serve as dynamic platforms for celebrating local culinary heritage while fostering environmental responsibility and economic resilience. This study examined the integration of the BCG model with critical success factors and community identity to assess its impact on sustainable food festival management. Employing a quantitative research approach and structural equation modeling, data were collected from 503 festival attendees to analyze key relationships among event management, community identity, and sustainability practices. The findings underscore the effectiveness of the BCG model in enhancing resource efficiency, minimizing waste, and promoting local sourcing, thus strengthening the sustainability and attractiveness of food festivals. Notably, while the role of community identity was found to be less significant than anticipated, this suggests evolving tourist preferences favoring sustainability and quality over traditional cultural attributes. These insights offer valuable implications for policymakers, event organizers, and stakeholders in designing eco-conscious, culturally enriching festivals that align with the global sustainability goals. This study contributes to the theoretical discourse on sustainable tourism and provides practical strategies to foster environmentally responsible and economically viable food festivals. Full article

Artificial intelligence (AI) stands out as a transformative force in various sectors, offering both new opportunities and challenges. In tourism and music events, AI has proven to be a powerful tool for improving the attendee experience, personalizing artist recommendations, optimizing event logistics in real time, and enhancing audience interaction through virtual assistants and immersive visual effects, thus highlighting its transformative potential. This study aims to analyze the impact of applying AI to the experience of consumers at music festivals. In particular, the research examines the impact of AI on the quality of information delivered, the extent of consumer engagement with brands at the event, and the level of trust in the technology. A quantitative methodology was used, collecting 400 responses from Portuguese consumers who attended music festivals. The results show that the quality of information and the AI positively influence customer engagement with the brand. Greater customer engagement, in turn, increases the willingness to use AI solutions. Trust in AI is significantly shaped by the quality of the information and the reliability of the system, which further promotes electronic word-of-mouth (eWOM) and the willingness to adopt AI. In addition, eWOM plays a key role in encouraging the use of AI technologies. Finally, memorable tourist experiences positively influence the willingness to adopt AI, underlining the importance of experiential factors in promoting adoption. These results highlight the interconnected roles of information quality, trust, involvement, and user experiences in shaping attitudes toward artificial intelligence applications. This study expands the literature by analyzing how AI-driven information quality influences consumer trust and engagement, thus emphasizing the need to optimize these factors for better festival strategies. It highlights the link between trust and positive eWOM, showing that trust based on high-quality information enhances the festival’s reputation and attracts participants. A key contribution is its exploration of how trust and eWOM influence AI adoption at future festivals, which offers insights to boost credibility and acceptance. Lastly, it provides strategic guidelines that improve attendee experience and festival management. Full article

Written accounts of cultural festivals often deal with the various activities that comprise those types of events. There is a paucity of analyses that discuss how festivals encourage the status quo of consumption practices, while conjuring their hidden costs on society. This paper analyses how the Hamburg Cruise Days Festival attempted to perpetuate the status quo of the cruising industry. The research answers the following question: What would it take to help change the current “cobalt” color promoted by the organizers of the Hamburg’s Waterfront Cruise Days Festival to a “True Blue”, a symbol of the cleanest sky and harbor waters in Germany, and the best example of sustainable Green and Blue Infrastructure in Europe? The research methods comprised in loco fieldwork participant observation in the tradition of participatory action research. It is argued that, from a governance perspective, festival organizers ought to be required to disclaim, in the fashion of “truth in advertising”, the ecological impacts and sponsors’ progress toward reaching existing environmental standards to eradicate costly social and environmental injustices. Said practice will increase our individual and collective awareness of the invaluable richness of the world’s land- and water-based environment before it is irreplaceably exhausted. The article suggests extending events’ emphasis on sustainable tourism to also encompass three additional measures: (i) the socio-ecological performance of the cruise (and shipping) industry; (ii) in the fashion of a Solomonic approach to justice; and (iii) within a formalized Porto of Call Sister Cities Network. Full article

The Smart Choice logo (SCL), as an encouraging form of front-of-package nutrition labeling (FOPNL), helps consumers to choose low-oil, -salt, and -sugar mooncakes during the Mid-Autumn Festival. It is widely acknowledged that nutrition knowledge contributes to nutrition label use, but there has been little research on whether it helps enhance consumers’ willingness to pay (WTP). Our study aims to fill this gap by investigating 630 randomly selected Chinese adults from Jilin, Inner Mongolia, Shaanxi, Shandong, Henan, Sichuan, and Guangdong. The semi-double-bounded dichotomous choice contingent value method was selected to measure their WTP for pre-packed mooncakes with the SCL at 20 different premium levels, ranging from 0% to 95% of the price per unit. It was found that the respondents’ WTP decreased by 0.7% as the premium level increased by 1%, and the WTP of people from South China, those who were obese, and those with a high income was not sensitive to changes in premium. Nutrition knowledge played a negative moderating role, and the probability of the premium levels affecting WTP decreased by 1.0% for each 1 point increase in the nutrition knowledge level. These findings highlight the potential implications associated with SCL promotion and differentiated mooncake pricing, as well as the supply of healthier Chinese holiday foods. Full article

With the advent of artificial intelligence digitization, intangible cultural heritage faces challenges in preservation and transmission. Utilizing modern technology to achieve digital protection and dissemination has become a crucial issue today. This study enhances the digital inheritance and development of Chinese intangible cultural heritage paper-cutting art through generative AI technologies, specifically Diffusion and LoRA models. The Analytic Hierarchy Process (AHP) was employed to categorize the cultural value of paper-cutting, selecting four core elements: “Spring Festival”, “Chinese Zodiac”, “Women”, and “Birds and Flowers”. Based on these, eight LoRA models were developed to generate paper-cutting-style patterns (using the FLUX.1-dev and Stable Diffusion 1.5 models). In the user satisfaction assessment, the Importance–Performance Analysis (IPA) method was used to analyze four dimensions of the model experience. The results indicate that the LoRA model excels in generating detailed paper-cutting patterns and accurately reproducing cultural elements, particularly in the generation of complex Chinese character designs. User feedback suggests that the LoRA model effectively enhances the digital representation and dissemination of paper-cutting art, though there is room for improvement in terms of generation speed and ease of operation. This study provides a new technological pathway for the digital preservation of intangible cultural heritage and promotes the modernization of paper-cutting art transmission. Full article

This study assesses the economic contribution and motivations of tourists attending the Raymi Llaqta festival in Chachapoyas, Peru. This study used an econometric analysis based on the application of two types of regression models: non-zero truncated Poisson regression and zero-truncated negative binomial regression. Data were collected through face-to-face structured interviews with domestic and foreign tourists who visited Chachapoyas during the festival. Results indicate significant spending on accommodation, food, transportation, and activities. Tourist satisfaction averaged 3.7, with notable appreciation for the festival’s variety, authenticity, local hospitality, and safety. While both foreign and domestic tourists expressed positive views on the cultural representation and organization of the event, they suggested improvements in hygiene and promotional efforts. Despite using a structured questionnaire, response bias could affect the accuracy of self-reported experiences. This research provides valuable insights into the festival’s direct economic impact on the local economy and highlights the importance of high tourist satisfaction for effective marketing strategies. Full article

Background/Objectives: This study aimed to identify the main issues related to public patient safety campaigns reflected in Korean online news. This study utilized a text-mining method to identify keywords and topics related to patient safety campaigns. Methods: The data collection period was from 1 January 2022 to 31 December 2023, and 4110 news articles were extracted. Through data preprocessing, 2661 duplicated news and 1213 unrelated news were removed, and 236 news were selected. Using the NetMiner program, keyword co-occurrence frequency calculation, keyword centrality analysis, and topic modeling analysis were performed. Results: The results showed that the most frequently mentioned keywords with high degree centrality, betweenness centrality, and closeness centrality in online news were “hospital”, “medical”, “medicine”, “project”, and “treatment”. The topics of online news related to the patient safety campaign were “patient-centered care for medical safety”, “health promotion projects at a regional institution”, “hand hygiene education to prevent infection”, “healthcare quality improvement through the Mint Festival”, and “safe use of medicines”. Conclusions: This study analyzed patient safety campaign news topics using text network analysis and topic modeling. It was confirmed that patient safety campaigns are essential for fostering a patient safety culture, improving medical quality, and encouraging patient participation in hospitals. Therefore, to build a safe medical environment, it is necessary to establish an effective patient safety campaign for not only medical staff providing medical care, but also patients and their caregivers, and for this, cooperation and participation from various professional occupations are necessary. Full article

As governments in various countries and regions issue tourism-friendly policies in the post-pandemic period, the voices for tourism consumption recovery and innovative transformation have attracted great attention. Many scholars, experts and industry professionals in the field of festivals are actively exploring efficient solutions for festival marketing and sustainability. It is worth rethinking tourists’ consumption psychology and perceived image regarding exiting festival products as well as the antecedents that affect festival loyalty. The Qingdao International Beer Festival, as one of the most influential festivals in China, was selected as the research case for this study. The main goal of this study was to investigate festival consumption promotion mechanisms by proposing a conceptual framework in which the associations between destination familiarity, product familiarity and loyal intentions (re-patronage and recommendation) were examined with mediators of overall festival image, perceived value and overall satisfaction. The moderating role of visitor involvement in the proposed framework was also adequately demonstrated. Moreover, the causal recipes for loyalty intentions have also been identified by employing a fuzzy-set qualitative comparative analysis (fsQCA) and a necessary condition analysis (NCA). The research findings are expected to provide a significant reference for the recovery and improvement in competitiveness of the entire festival industry. Full article

The urbanization and industrialization of human society boost the socioeconomic growth but yet inevitably result in unprecedented damages to environment and organisms. One of the threats is the air pollution produced from anthropogenic activities. Moreover, the pollution concentrates longer in certain meteorological phenomena and exacerbates the impact on nature species and human health. This paper presents an association mining approach to identify the influential factors which result in a high volume of air pollution concentration, in particular, the particulate matter with aerodynamic diameter ≤ 2.5 μm (PM_2.5). Since the literature showed that the identified factors are location and spatial-scale dependent, we chose a basin geography, Puli township, Taiwan, and inferred the association relationships with two different-scaled monitoring stations. The government-built supersite at Puli estimates the PM_2.5 concentration for the entire township of the area around 150 km², while the participatory microsites monitor air quality in a smaller region of a hundred thousand square meters. Our research was conducted with relevant data during 2017–2019. The mining result has unique findings as compared to the literature. The relative humidity, precipitation, wind speed and direction, which were identified as major factors in many previous studies, have less impact on air quality of our studied field than temperature and atmospheric pressure. The remarkable distinction is mainly attributed to the special weather patterns of basin geography. We investigated the impact of all national festivals and identified the most significant ones. The probability of observing PM_2.5 concentrations greater than 35 μg/m³ in the activity hours of New Year’s Eve is 50% which is significantly greater than 11.74%, the probability of observing the same concentration range over all days in the investigated years, while the Tomb Sweeping Day (TSD) has a varying impact on air quality depending on the order of the TSD date within the long holiday. The increase of PM_2.5 concentration is remarkably more significant if the TSD is the last day in the long holiday than if it is the middle day. This finding can be taken into consideration when the government agent makes schedules for national festivals. Finally, it was learned in our study that different landmarks and land uses have various significant impacts on micro-scale air quality. The microsites monitor high PM_2.5 concentrations at particular landmarks with a greater confidence than the mean confidence over all microsites. These pollution-associated landmarks with the confidence ranked from highest to lowest are night markets, crossroads, paper mills, temples, and highway exits. It is worth noting that the PM_2.5 increase contributed by temples is negligible, which may be attributed to the citizen action for promoting reduction in joss paper and incense stick burning. The land uses have diverse impacts on air quality. Anthropogenic activities contribute higher PM_2.5 concentrations in business districts and residential areas. The PM_2.5 concentration monitored at high lands and agricultural lands is lower than the overall background due to fewer mass gathering and combustion activities in these land uses. Full article