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Keywords = evangelistic project

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15 pages, 696 KB  
Article
The Happiness Group and the Baptism Competition: How a Gospel-Spreading Program Led to Failure
by Wenwen Chen
Religions 2025, 16(3), 382; https://doi.org/10.3390/rel16030382 - 17 Mar 2025
Viewed by 2040
Abstract
This article presents a case study that examines why a seemingly effective evangelistic strategy failed within the Sien Church in Wenzhou, China. By tracing the implementation of the religious ministry, it argues that the patriarchal leadership style, goal-oriented strategy, and emphasis on public [...] Read more.
This article presents a case study that examines why a seemingly effective evangelistic strategy failed within the Sien Church in Wenzhou, China. By tracing the implementation of the religious ministry, it argues that the patriarchal leadership style, goal-oriented strategy, and emphasis on public impression management ultimately undermined the church’s original mission. The pursuit of efficiency and an obsession with numbers created new pressures and anxieties among various teams, transforming the Sien Church’s evangelistic plan into a target-driven competition focused on “baptism numbers” and “conversion rates”. Furthermore, fundamentalist teachings, intertwined with the church’s disciplinary structures, collectively fueled this baptism competition. Finally, the article situates the failure of the gospel project within a broader cultural context and local community. Full article
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20 pages, 289 KB  
Article
Polish Nationwide Catholic Opinion-Forming Weeklies on Social Media—From Theoretical Introduction to Empirical Approach
by Andrzej Adamski, Anna Jupowicz-Ginalska and Iwona Leonowicz-Bukała
Religions 2020, 11(4), 190; https://doi.org/10.3390/rel11040190 - 16 Apr 2020
Cited by 11 | Viewed by 5278
Abstract
This paper is the first part of a cycle comprising five texts on the marketing use of social media by nationwide opinion-forming Catholic weeklies in Poland. Considering the state of the research so far, it is not completely clear how to classify Catholic [...] Read more.
This paper is the first part of a cycle comprising five texts on the marketing use of social media by nationwide opinion-forming Catholic weeklies in Poland. Considering the state of the research so far, it is not completely clear how to classify Catholic media profiles on social networking sites. On the one hand, the media activity of the Church is typically evangelistic in nature, but on the other hand it takes place in typically secular conditions. The evangelising role of the Catholic media cannot be separated from the opinion-forming function. The main objective of the project is, firstly, to assess the marketing potential of social media used by the aforementioned weeklies and secondly, to complement the previously described online presence of religious entities in the context of the mediatization of religions. This paper—as the theoretical background of the research—presents the detailed interdisciplinary literature review on the issues crucial for the project, as well as the methodological introduction to our study. Full article
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