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Polish Nationwide Catholic Opinion-Forming Weeklies on Social Media—From Theoretical Introduction to Empirical Approach

1
College of Media and Social Communication, University of Information Technology and Management in Rzeszow, ul. Sucharskiego 2, 35-225 Rzeszow, Poland
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The Faculty of Journalism, Information and Book Studies, University of Warsaw, ul. Bednarska 2/4, 00-310 Warsaw, Poland
*
Author to whom correspondence should be addressed.
Religions 2020, 11(4), 190; https://doi.org/10.3390/rel11040190
Received: 9 March 2020 / Revised: 11 April 2020 / Accepted: 11 April 2020 / Published: 16 April 2020
This paper is the first part of a cycle comprising five texts on the marketing use of social media by nationwide opinion-forming Catholic weeklies in Poland. Considering the state of the research so far, it is not completely clear how to classify Catholic media profiles on social networking sites. On the one hand, the media activity of the Church is typically evangelistic in nature, but on the other hand it takes place in typically secular conditions. The evangelising role of the Catholic media cannot be separated from the opinion-forming function. The main objective of the project is, firstly, to assess the marketing potential of social media used by the aforementioned weeklies and secondly, to complement the previously described online presence of religious entities in the context of the mediatization of religions. This paper—as the theoretical background of the research—presents the detailed interdisciplinary literature review on the issues crucial for the project, as well as the methodological introduction to our study. View Full-Text
Keywords: social media; catholic media; Polish media; mediatization; evangelisation; media marketing social media; catholic media; Polish media; mediatization; evangelisation; media marketing
MDPI and ACS Style

Adamski, A.; Jupowicz-Ginalska, A.; Leonowicz-Bukała, I. Polish Nationwide Catholic Opinion-Forming Weeklies on Social Media—From Theoretical Introduction to Empirical Approach. Religions 2020, 11, 190.

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