Search Results (4)

This study delves into Consumer Social Responsibility (CnSR) within the fashion industry, with the goal of understanding consumers’ sustainable and responsible behavior across three major consumption stages: acquisition, utilization, and disposal. While “corporate” social responsibility (CSR) has been extensively studied in the literature, CnSR that sheds light on “individual consumers” has received less attention and is understudied. Using topic modeling, an unsupervised machine learning (ML) technique that uses natural language processing (NLP) in Python, this study analyzed textual data consisting of open-ended responses from 703 U.S. consumers. The analysis unveiled key aspects of CnSR in each of the consumption processes. The acquisition stage highlighted various ethical and sustainable considerations in purchasing and decision making. During the utilization phase, topics concerning sustainable and responsible product usage, environmentally conscious practices, and emotional sentiments emerged. The disposal stage identified a range of environmentally and socially responsible disposal practices. This study provides a solid and rich definition of CnSR from the perspective of individual consumers, paving the avenue for future research on sustainable consumption behaviors and inspiring the fashion industry to create goods and services that are in line with CnSR. Full article

It is evident that sustainable meat consumption and production require shared responsibility for actions and consequences by consumers and producers. Therefore, this study aimed to identify the relevant focus areas within the meat food value chain that consumers attach relevance to. Furthermore, the study provides an understanding of potential actions of consumer social responsibility (C_NSR) and reasons for not taking responsibility. The study is based on an online consumer survey (n = 1003) including standardized and open-ended questions. Data were analyzed via content analysis using a combination of inductive and deductive analyses in an iterative process. Results reveal that consumers consider animal husbandry as the core area where there is a need to take responsibility. This is followed by food safety, slaughtering, and transport, while environment and social issues related to the working conditions of employees are judged to have lower relevance. In most focus areas, the large majority of respondents attribute responsibility to one or several of the other stakeholder groups but not to consumers of meat products. Recommendations for the meat sector as well as for policymakers are derived in this paper to further encourage meat consumers to take their part of the overall responsibility. Full article

The intention-action gap stands out in research on sustainable consumption for decades. The current research explores the role of socially desirable responding (SDR) in the appearance of this gap by utilising an indirect questioning technique. Two online experiments ($n=306$ and $n=334$) demonstrate, in line with most market surveys, that consumers present themselves as highly responsible when being assessed with the standard survey measurement approach (i.e., direct questioning). However, the responses of participants toward the exact same measures of consumers’ social responsibility perceptions and behavioural intentions heavily drop when applying an indirect questioning technique, indicating a substantial overstatement of consumers’ social responsibility perceptions in traditional market surveys. Furthermore, this study provides novel evidence regarding the validity and underlying mechanism of the indirect questioning technique, thereby alleviating long-lasting concerns about this method. Implications for the intention–action gap discussion and consumer ethics research are proposed. Full article

Supermarkets receive criticism for irresponsible marketing practices, such as price promotions, that trigger over-purchasing and seemingly contribute to consumer waste. In the wake of this, retailers have abolished certain price promotions as part of an effort to meet corporate social responsibility (CSR) goals. We aim to investigate whether the underlying assumption that price promotions are positively related to consumer food waste needs to hold true. Through a review of the existing literature, we show that there is no scientific consensus on this assumption. Our findings show that half of the studies conclude that price promotions result in food waste by encouraging over-purchase, while the remaining conclude that consumers buying price-promoted food products show average or even lower levels of household food waste. Unraveling this inconsistency, we contribute by proposing a multi-level model of CSR behavior, where CSR actions at an institutional level (retailer) interact with individual characteristics at a micro (consumer) level leading to demonstrably different outcomes. We argue that the assumption that price promotions necessarily cause food waste has been overly simplistic, as it did not take into account the consumers’ role. We conclude that the relationship between price promotions and consumer food waste is conditional on price consciousness, attitudes, values, household identities, and household roles. Thus, we illustrate that CSR problems are often wicked ones, where first-order solutions often lead to secondary problems that stymie the progress of institutions and policy makers in addressing social needs in business. We derive specific recommendations for retailers seeking to meet CSR goals. Full article