Search Results (90)

Effective building operation requires a careful balance between energy conservation and indoor environmental comfort. Although numerous methods have been developed to reduce energy consumption during the operational phase, their objectives and applications vary widely. However, the complexity of building energy management makes it challenging to identify the most suitable methods that simultaneously achieve both comfort and efficiency goals. Existing studies often lack a systematic framework that supports integrated decision-making under comfort constraints. This research aims to address this gap by proposing a decision-making tree for selecting energy conservation methods during building operation with an explicit consideration of indoor environmental comfort. A comprehensive literature review is conducted to identify four main energy-consuming components during building operation: the building envelope, HVAC systems, lighting systems, and plug loads and appliances. Three key comfort indicators—thermal comfort, lighting comfort, and air quality comfort—are defined, and energy conservation methods are categorized into three strategic groups: passive strategies, control optimization strategies, and behavioural intervention strategies. Each method is assessed using a defined set of evaluation criteria. Subsequently, a questionnaire survey is administered for the calibration of the decision tree, incorporating stakeholder preferences and expert judgement. The findings contribute to the advancement of understanding regarding the co-optimization of energy conservation and occupant comfort in building operations. Full article

With growing environmental consciousness and projections that green markets will represent 10% of global market value by 2030, a significant gap persists between consumers’ stated environmental concerns and their actual purchasing behaviour for green products. This study investigates how green brand positioning influences consumer purchase intention for green technology products, examining the mediating roles of self-image congruence and functional congruence, and the moderating effects of product involvement level and product optionality. A quantitative survey was conducted with 354 US participants who possess at least a bachelor’s degree and have experience with technology products, using validated scales through structural equation modelling and mediation analysis. The findings demonstrate a significant positive relationship between green brand positioning and purchase intention. Self-image congruence partially mediated this relationship, while functional congruence also served as a significant mediator. The product involvement level positively moderated the mediation effect of self-image congruence, whereas product optionality negatively moderated the mediation effect of functional congruence. Green brand positioning effectively enhances purchase intention when consumers perceive alignment with their environmental self-image and when products maintain a functional equivalence to non-green alternatives. Companies should focus on building environmental self-congruence while ensuring product quality to maximise green marketing effectiveness and bridge the intention–behaviour gap. Full article

The popularity of small-scale and local fruit and vegetable production has increased in recent years due to perceived economic, environmental, and social benefits. However, these operations face contamination risks that both consumers and small-scale producers may underestimate. The present study aimed to assess the microbiological and chemical hazards on fruit, vegetables, soil, and water samples from small-scale farms in north-western Portugal during pre-harvest activities. Additionally, the study investigated farmers’ non-compliance with food safety regulations and good agricultural practices (GAPs), exploring how their behaviour might contribute to the identified hazards. A before-and-after analysis of non-compliant behaviours was conducted to determine the impact of training on improving food safety practices. The analysis identified the presence of pathogenic bacteria, pesticides, flame retardant residues, nitrates, and heavy metals. Lead (Pb) concentrations exceeded EU limits in organic carrots from one producer (0.156 ± 0.043 mg/kg) and in chard from another (0.450 ± 0.126 mg/kg). Cadmium (Cd) levels were also above regulatory thresholds in bell peppers (0.023 ± 0.009 mg/kg) and organic tomatoes (0.026 ± 0.015 mg/kg) from two different producers. Elevated levels of heavy metals were detected in irrigation water from two sites, with zinc (Zn) at 0.2503 ± 0.0075 mg/L and Pb at 0.0218 ± 0.0073 mg/L. Among food samples, the most prevalent microorganisms were Pseudomonas spp. (88.2%), Bacillus cereus (76.5%), and aerobic mesophilic bacteria (100%). Phosphorus flame retardants (PFRs), particularly tris(2-butoxyethyl) phosphate (TBEP), were detected in all food and soil samples. Some EU-banned pesticides were detected in food and soil samples, but at levels below the maximum residue limits (MRLs). Chlorpyrifos (35.3%) and p,p’-DDD (23.5%) were the most detected pesticides in food samples. After the training, GAP behaviour improved, particularly that related to hygiene. However, issues related to record-keeping and soil and water analyses persisted, indicating ongoing challenges in achieving full compliance. Full article

Circular economy marketing (CEM) represents an innovative approach to aligning business strategies with sustainability objectives. This paper explores the role of CEM as a driver of green marketing innovation, emphasising strategies that minimise environmental impact on business competitiveness while enhancing consumer engagement. Using a systematic literature review based on the PRISMA methodology, we identified 39 high-impact studies across multiple industries, categorising findings into key themes, theoretical frameworks, and marketing strategies. The analysis highlights emerging trends, including the shift toward product-service systems (PSSs), behavioural nudging, transparent sustainability branding, and integration of digital technologies such as AI and blockchain to enhance traceability and consumer trust. Findings reveal that while circular economy marketing presents opportunities for businesses to differentiate themselves and build long-term sustainability strategies, significant challenges remain, including scalability issues, consumer scepticism, and risks of greenwashing. Moreover, gaps in standardising impact measurement and industry-specific adaptation hinder wider implementation. Business model innovation, policy support, and collaborative efforts are crucial in overcoming these barriers. This study provides insights for businesses, policymakers, and researchers, highlighting how CEM fosters green innovation and competitiveness. Future research should compare the effectiveness of various strategies to accelerate the transition toward sustainable marketing practices through regulation and interdisciplinary collaboration. Full article

This study explores the relationship between climate change awareness (CCA) and consumers’ willingness to pay (WTP) for urban short food chains (USFC), focusing on the mediating role of biospheric, egoistic, and altruistic environmental concerns. A structured questionnaire was conducted with 230 respondents in Tirana, Albania, and the results were analysed using the PROCESS macro in SPSS 25.0. The findings reveal that CCA increases all three environmental concerns; however, only the altruistic concern significantly mediates USFC participation, particularly by limiting food waste (effect size = 0.502, p = 0.002). In contrast, egoistic concern negatively affects WTP, highlighting a value–action gap in sustainable behaviour. Reducing ultra-processed food consumption emerges as a key driver of engagement, linking personal and environmental health to local food choices. Gender moderates these relationships; despite showing high ecological concern, women express lower WTP due to household and budgetary considerations. Supporting the model, the survey data show that 88% of respondents are willing to pay a premium, typically 10–20% more, for food products from their preferred origin, and 88% are also willing to participate in the Tirana USFC initiative. The highest WTP (30%) is reported among highly educated women with children aged three to five. These findings highlight the need for targeted urban food policies that account for sustainability’s psychological and demographic dimensions. Full article

Food waste is a significant challenge for modern societies, leading to environmental, social, and economic consequences. In developed countries, including Greece, food waste primarily occurs the final stage of consumption, making consumer behaviour a key factor in addressing this issue. This entry aims to highlight consumer behaviour regarding to food waste in Greece from 2012 to 2024 by synthesizing and evaluating published and unpublished research. Using a systematic review approach, this entry identifies the key trends, behavioural patterns, and determinants of food waste among Greek consumers. The findings highlight the impact of socioeconomic characteristics, economic conditions, and consumer awareness on food waste behaviour. Notably, financial constraints during economic crises have influenced waste reduction, while a growing awareness of food labelling and meal planning has emerged as a consistent trend over time. Additionally, segmentation analyses reveal distinct consumer groups based on their waste-conscious behaviours, emphasizing the need for targeted interventions. This entry contributes to the literature by offering a comprehensive overview of consumer behavioural trends over a 12-year period, identifying knowledge gaps, and proposing strategic directions for future research and policy-making. Understanding these behavioural patterns is essential for developing effective measures to reduce food waste and promote sustainable consumption practices. Full article

With the escalating environmental issues, the imperatives to mitigate greenhouse gas emissions and advance energy products through innovation, energy production, and consumption frequently result in environmental externalities. Conventional markets frequently struggle to address these external factors, resulting in market failures. Consumers are more aware of the environmental repercussions, regulatory mandates, and potential economic benefits of new energy vehicles (NEVs). Consequently, there has been a substantial surge in the demand for NEVs as alternatives to conventional vehicles. This study analyses the method by which innovative technology moves from the stage of purchase intention dissemination toward market adoption and explores strategies to expedite this process. Moreover, it examines how the intentions of customers to purchase ecologically friendly energy goods and their receptiveness to such products affect the expansion of the market. Further analysis indicates that the factors influencing consumers’ attitudes towards NEVs include the adoption of ecological innovation, awareness of environmental product knowledge, and perceived value of innovative, environmentally friendly energy products. The purpose of this study is to expand upon the existing literature on consumer demand, examining the influential factors that extend the Theory of Planned Behaviour (TPB) to enhance consumer intention through internal mechanisms. It explicitly focuses on these aspects, as well as perceived risk (PR) and perceived value (PV), to identify gaps in the literature and contribute to intentions to purchase NEVs in China. This study presents a thorough research framework for efficiently examining customer demand for comparable eco-friendly energy products. It investigates the potential influence of attitudes, subjective norms, perceived behavioural control, and environmental perceptions, specifically those concerning environmental knowledge and concerns. Moreover, personal factors such as attitude, normative beliefs, and perceived control beliefs were found to impact consumer attitudes towards NEVs. The key factor influencing purchasing intention was the attitude towards NEVs. Simultaneously, subjective norms did not have a direct effect on purchase intentions. However, social influence played a significant role in the decision-making process, with perceived behavioural control and subjective norms exerting considerable influence. Full article

Game meat production represents a unique opportunity to align ecological sustainability with the growing consumer demand for sustainable agri-food products. This study focuses on the perspectives of processors and landowners in Slovakia and the Czech Republic, examining their views on market trends, customer behaviours, barriers, and sustainability challenges. Focusing on these key stakeholders, the study highlights their central role as key drivers in shaping and sustaining the game meat value chain. This research combines secondary data analysis and in-depth interviews with key stakeholders to provide a comprehensive understanding of the game meat sector. Findings highlight that, while game meat is valued for its organic and sustainable qualities, barriers such as limited consumer awareness, high costs, and regulatory constraints hinder its market potential. The study reveals the vital role of consumer education, branding, and the development of value-added products in bridging the gap between ecological management and sustainable market growth. Moreover, the research underscores the need for tailored policies to address structural inefficiencies, promote collaboration across the value chain, and enhance accessibility to sustainable game meat products. By aligning production and marketing strategies with consumer preferences, the sector can contribute significantly to sustainable agri-food systems while supporting rural economies and biodiversity conservation. This study provides actionable recommendations for industry stakeholders and policymakers aiming to foster sustainable practices and consumer engagement in the game meat market. Full article

Background: The role of emotional intelligence on the experience of behavioural addictions is a growing area of research interest. However, there are operationalisation issues in studying both emotional intelligence and behavioural addictions separately. This review aims to report on the existing literature of studies exploring the relationship between these two concepts, and to identify gaps in research practice in order to inform future studies. Methods: A search, covering the date range of 2013–2024, conducted in five databases in August 2024 identified 43 articles, reported according to PRISMA 2020 guidelines. The findings are discussed under four subheadings: technology-related behavioural addiction, internet gaming disorder, eating disorders, and consumer behaviour and compulsive buying. Results: Overall, the results show that emotional intelligence is negatively correlated with behavioural addictions and plays both a moderating and mediating role in the associations between behavioural addictions and other negative outcomes such as suicidal ideation, rumination, fear of missing out, and depression. Conclusions: In addition to summarising studies and controversial discussions on emotional intelligence and behavioural addictions, this review suggests possible roadmaps to ensure more accurate research outcomes by highlighting the importance of theoretical and methodological distinctions between trait and ability models of emotional intelligence. Full article

Insect proteins are suitable for human consumption and hold potential in the foodservice sector, where there is growing pressure to reduce traditional meat consumption, and this alternative could be explored through innovative gastronomy landscapes, such as by incorporating insect-based proteins into gourmet dishes. This study uniquely explored how young adults—specifically GenZ and Millennials (aged 18–30)—perceived and accepted insect-based products and whether their dietary habits aligned with sustainable principles. A mixed-methods approach was applied, including a cross-sectional study related to attributes of participants on insect products and sensory evaluation of insect and commercial products, to investigate awareness, acceptance, and sensory experiences. Key barriers included food neophobia and cultural resistance. The findings revealed a significant gap between awareness and behaviour: while 86% recognised insects as nutritious and 58% associated them with sustainability, only 18.6% have tried consuming them. This is a notable larger disparity compared to the adoption of other sustainable alternatives, such as vegetable meat based on peas, which have seen broader acceptance in recent years. Additionally, although 93.2% found products more appealing when their natural appearance is hidden, traditional insect-free products were still rated higher in taste, sweetness, and texture. Some insect-based products such as protein bars showed potential for greater acceptance than others. Bridging the awareness-behaviour gap requires targeted education, sensory improvement, and strategic marketing to emphasise nutritional and environmental benefits. Chefs could play a vital role by designing innovative menus that incorporate these products in familiar forms. This is demonstrated by successful examples where chefs have normalised unconventional ingredients, such as seaweed, overcoming cultural barriers and enhancing acceptance. Future studies should focus on expanding the diversity of participants, mapping gender differences, considering and improving the sensory properties of more products, and confirming the bioavailability of insects to promote wider acceptance of insect consumption. Full article

In the rapidly evolving landscape of digital connectivity, airlines have integrated these advancements as indispensable tools for a seamless consumer experience. However, digitisation has increased the scope of risk in the cyber realm. Limited studies have systematically investigated cybersecurity risks in the airline industry. In this context, we propose a novel questionnaire model to investigate consumers’ perceptions regarding the cybersecurity of airlines. Data were collected from 470 Chinese participants in Nanjing City. The analytical approach encompassed a range of statistical techniques, including descriptive statistics, exploratory factor analysis, difference analysis, and correlation. The constructs based on Maddux’s Protective Motivation Theory and Becker’s Health Belief Model were reliable, indicating the suitability of the proposed scales for further research. The results indicate that gender significantly influences passengers’ perceptions of airline cybersecurity, leading to variations in their awareness and response to cybersecurity threats. Additionally, occupation affects passengers’ information protection behaviour and security awareness. On the other hand, factors such as age, education level, and Frequent Flyer Program participation have minimal impact on passengers’ cybersecurity perceptions. Based on questionnaire content and data analysis, we propose three recommendations for airlines to enhance consumer cybersecurity perception. First, airlines should provide personalised network security services tailored to different occupations and genders. Second, they should engage in regular activities to disseminate knowledge and notices related to network security, thereby increasing passengers’ attention to cybersecurity. Third, increased resources should be allocated to cybersecurity to establish a safer cyber environment. This study aims to improve the quality of transportation policy and bridge the gap between theory and practice in addressing cybersecurity risks in the aviation sector. Full article

This study investigates the mediating role of pro-environmental behaviours (PEBs) in the relationship between minimalism, collectivist culture, environmental concern, and green purchase intention (GPI) in emerging economies. This study aims to fill a gap in our understanding of how lifestyle choices, cultural values, and environmental consciousness influence sustainable consumption in collectivist settings. The study presents a new viewpoint on minimalism as an antecedent of pro-environmental behaviours, addressing deficiencies in the current literature regarding sustainability and consumer behaviour. The study utilises data from 385 participants across emerging economies and employs Partial Least Squares Structural Equation Modelling (PLS-SEM) to examine the links between components. Moreover, stringent validation methods, such as the heterotrait–monotrait ratio (HTMT), guarantee the trustworthiness and validity of the results. The findings indicate that minimalism, collectivist culture, and environmental concern favourably affect pro-environmental behaviours, which considerably mediate their influence on green purchase intention. Private PEBs exert a more significant impact on GPI than public PEBs, underscoring the significance of individual-level sustainable behaviours. These findings enhance the theoretical discussion on sustainability in emerging economies and provide practical insights for fostering sustainable consumer behaviours through culturally adapted techniques. Full article

Financial support for environmental causes is more urgent than ever before. Thus, understanding consumer willingness to pay (WTP) for tourism is vital for policymakers, businesses, and researchers. This bibliometric study examined the trend of research on willingness to pay and tourism using 428 articles published in the Scopus indexed database between 1994 and 2023. The articles were extracted using the keywords “Willingness to pay tourism”. A Microsoft Excel sheet was used in the descriptive analysis, and a VOSviewer version 1.6.20 was used for the citation and co-occurrence analysis. The study found that willingness to pay is a complex aspect of environmental economics and tourism behaviour that is shaped by various aspects. Amongst other things, willingness to pay is shaped by aspects such as tourist biogeography, amongst others is the level of environmental awareness, environmental sensitivity, and education. In many respects, it is shaped by demographic factors such as age, gender, income bracket, and area of origin. Even though the major thrust of willingness to pay was anchored on sustainability and environmental protection, recent events in the mold of climate change, the COVID-19 pandemic, and technological innovation have played major roles in shaping tourists’ behaviour. Given the emerging thrust and focus, there is a need to respond to geographic knowledge gaps in tourism hotspots to understand how this will shape tourism sustainability from a Sustainable Development Goals (SDG) perspective going forward. In doing so, it will be critical to ensure continued fostering and understanding of how tourists’ willingness to pay for tourism destinations can lead to better design, marketing, and managed services to create memorable experiences that drive consumer loyalty. Full article

This study addresses a research gap by examining the attitudes and interest of young Polish consumers in new foods containing insects. The results of the survey, which are presented in this article, were obtained as part of an inter-university project conducted at five Polish higher education institutions (N = 1063). The survey was conducted using the indirect interview method via an online platform (CAWI). This study aimed to assess attitudes, behaviours and intentions to purchasing insect foods, as well as factors influencing the selection of new foods containing insects and product preferences for such foods. The analysis revealed no statistically significant differentiation in consumer behaviour and declared intentions towards insect foods based on gender or place of residence (p > 0.001). Our results revealed correlations between the level of neophobia and negative attitudes among young consumers towards insect products, albeit weak in nature. The exploratory factor analysis suggested that the assessment of factors influencing the purchase of insect products may be based on a small number of dimensions, which were not found to be correlated, as follows: “Health and Environmental Concern”, “Organoleptic Attributes” and “Circumstantial Influences”. Full article

The South African beauty and personal care industry has been significantly impacted by digital technologies, with social media influencers (SMIs) playing a pivotal role in shaping consumer behaviour. Despite the significant role of SMIs, there is a notable research gap in optimising their influence to boost customer engagement and drive sales. This study addresses this gap by introducing a comprehensive digital framework integrating artificial intelligence (AI) and digitalisation to enhance influencer marketing (IM) strategies in South Africa’s beauty and personal care industry. The primary objective is to present a novel approach that digitally overlays traditional SMI marketing processes, enhancing engagement and effectiveness. A mixed-method approach was employed, integrating quantitative data from web scraping and sentiment analysis (SA) of Instagram posts with qualitative insights from the existing literature. This approach facilitated data-driven decision-making and optimised IM efficacy through technology-driven feedback analysis. The empirical findings confirmed that incorporating AI into influencer marketing (IM) campaigns significantly improves data collection and sentiment analysis, enhancing consumer engagement and purchase intent. This study underscores the transformative impact of digitalisation on marketing practices and the potential of digital tools to optimise SMI strategies in the beauty and personal care sector. This research also provides a valuable framework for marketers aiming to enhance IM campaigns, emphasising the strategic advantage of an automated response workflow based on feedback analysis. This study contributes to developing more impactful digital marketing strategies, maximising the effect of SMIs, and ensuring market competitiveness. Full article