Search Results (6)

Digital transformation (DT) has become an important engine for the development of the digital economy and an important means of reshaping corporate culture, business processes, management models, and so on. Different social communities at different levels have different needs and understandings of digital transformation. Therefore, this paper proposes to explore the communication themes of digital transformation on social media. This study’s main objective is to uncover underlying thematic structures and core ideas from large amounts of textual data in different social media communities to better understand the significance of the communication themes. This paper also aims to reveal the characteristics of diffusion patterns of DT themes by opinion-themed mining. This study uses text mining and social network analysis methods to mine DT themes, theme structure, and the statistical characteristics of hot words across various online communities. The main findings of this study are as follows. The Huawei forum discusses the technological drivers of the digital economy from a micro level. Sohu News explores business operation strategies at a macro level. The Zhihu forum discusses the elements of digital development at the micro level. Moreover, the hot words’ degree centrality and betweenness centrality across various online communities exhibited a power law distribution. In conclusion, this research paper studies and analyzes DT themes of different social media platforms to discover the opinions and attitudes of various social groups in the digital transformation era and deeply interprets social trends and public opinions in order to provide valuable decision-making theoretical support for managers, enterprises, and governments. Full article

Based on motivational theory, this study investigated the effect of users’ knowledge seeking on users’ knowledge contribution in question-and-answer (Q&A) communities. We collected 4643 samples from the largest social Q&A platform in China (Zhihu) and applied a mediation effect test to the data. The results showed that knowledge seeking affects intrinsic motivations (altruism and self-efficacy) and extrinsic motivations (social support, group identity, and reputation), further affecting knowledge contribution. Our findings indicated that Q&A communities should be concerned with users’ intrinsic and extrinsic motivations to ensure balanced knowledge exchange on social Q&A platforms, ultimately fostering long-term stability and growth. Existing research has mainly focused on a single behavioral state, such as knowledge seeking or knowledge contribution, and has paid little attention to the connection between these two types of user information behaviors. This study aimed to fill this gap by revealing the mechanisms through which users’ knowledge seeking affects their knowledge contribution. Full article

Social media’s potential for knowledge dissemination is under-utilized due to limited user participation. This study systematically reviews factors affecting knowledge-sharing intentions on social platforms using the ROSES protocol. We searched Scopus and Web of Science for quality, relevance, and rigor, finding that 65% of the articles shared were published in high-quality journals (Q1 or Q2), with the Journal of Knowledge Management accounting for 15%. Since 2015, 62.5% of research has been published, highlighting increased activity. Quantitative methods dominated (95%), with Zhihu being the most studied platform. We identified four key themes—psychological, technological, environmental, and social—covering 47 determinants centered on trust and attitude, primarily based on individual and social behavior theories. This is the first systematic exploration of elements influencing knowledge-sharing intentions on social media, providing insights to enhance user interaction and guide social media strategies in knowledge-centric organizations. Full article

The COVID-19 outbreak, a recent major public health emergency, was the first national health crisis since China entered the era of mobile social media. In this context, the public posted many quarantine-related posts for help on social media. Most previous studies of social media during the pandemic focused only on people’s emotional needs, with less analysis of quarantine help-seeking content. Based on this situation, this study analyzed the relationship between the number of quarantine help-seeking posts and the number of new diagnoses at different time points in the pandemic using Zhihu, the most comprehensive topic discussion platform in China. It showed a positive correlation between the number of help-seeking posts and the pandemic’s severity. Given the diversity of people’s help-seeking content, this study used topic model analysis and sentiment analysis to explore the key content of people’s quarantine help-seeking posts during the pandemic. In light of the framework of uses and gratifications, we found that people posted the most questions in relation to help with information related to pandemic information and quarantine information. Interestingly, the study also found that the content of people’s quarantine posts during the pandemic was primarily negative in sentiment. This study can thus help the community understand the changes in people’s perceptions, attitudes, and concerns through their reactions to emergencies and then formulate relevant countermeasures to address pandemic control and information regulation, which will have implications for future responses to public health emergencies. Moreover, in terms of psychological aspects, it will help implement future mental health intervention strategies and better address the public’s psychological problems. Full article

An important component of research in cultural geography involves the exploration and analysis of the laws of regional cultural differences. This topic has considerable significance in the discovery of distinctive cultures, protection of regional cultures, and in-depth understanding of cultural differences. In recent years, with the “spatial turn” of sociology, scholars have focused increasing attention to implicit spatial information in social media data, as well as the social phenomena and laws they reflect. Grasping sociocultural phenomena and their spatial distribution characteristics through texts is an important aspect. Using machine learning methods, such as the popular natural language processing (NLP) approach, this study extracts hotspot cultural elements from text data and accurately detects the spatial interaction patterns of specific cultures, as well as the characteristics of emotions toward non-native cultures. Through NLP, this study examines cultural differences among people from South and North China by analyzing 6128 answers to the question, “What are the differences between South and North China that you ever know?” posted on the Zhihu Q&A platform. Moreover, this study probes individuals’ emotions and cognition of cultural differences between South and North China in three aspects, namely, spatial interaction patterns of hotspot cultural elements, components of hotspot cultures, and emotional characteristics under the influence of cultural differences between the two regions. Results reveal that: (1) people from North and South China exhibit considerable differences in recognizing each other’s culture; (2) among numerous cultural differences, food culture is the most popular; and (3) people tend to have a negative attitude toward food cultures that differ from their own. These factors can shed light on regional cultural differences and help address cultural conflicts. In addition, this study provides effective solutions from a macro perspective, which has been challenging for new cultural geography. Full article

Unmanned and unwomaned aerial vehicles (UAV), or drones, are breaking and creating new boundaries of image-based communication. Using social network analysis and critical discourse analysis, we examine the 60 most popular question threads about drones on Zhihu, China’s largest social question answering platform. We trace how controversial issues around these supposedly novel tech products are mediated, domesticated, visualized, or marginalized via digital representational technology. Supported by Zhihu’s topic categorization algorithm, drone-related discussions form topic clusters. These topic clusters gain currency in the government-regulated cyberspace, where their meanings remain open to widely divergent interpretations and mediation by various agents. We find that the largest drone company DJI occupies a central and strongly interconnected position in the discussions. Drones are, moreover, represented as objects of consumption, technological advancement, national future, and uncertainty. At the same time, the sense-making process of drone-related discussions evokes emerging sets of narrative user identities with potential political effects. Users engage in digital representational technologies publicly and collectively to raise questions and represent their views on new technologies. Therefore, we argue that platforms like Zhihu are essential when studying views of the Chinese citizenry towards technological developments. Full article