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“Why Drones for Ordinary People?” Digital Representations, Topic Clusters, and Techno-Nationalization of Drones on Zhihu

1,2,* and 3,*
1
Weizenbaum Institute for the Networked Society, 10623 Berlin, Germany
2
Faculty of Electrical Engineering and Computer Science, Technische Universität Berlin, 10587 Berlin, Germany
3
Department of Social Sciences, Humboldt-Universität zu Berlin, 10117 Berlin, Germany
*
Authors to whom correspondence should be addressed.
Information 2019, 10(8), 256; https://doi.org/10.3390/info10080256
Received: 4 July 2019 / Revised: 4 August 2019 / Accepted: 7 August 2019 / Published: 9 August 2019
(This article belongs to the Special Issue Digital Citizenship and Participation 2018)
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Abstract

Unmanned and unwomaned aerial vehicles (UAV), or drones, are breaking and creating new boundaries of image-based communication. Using social network analysis and critical discourse analysis, we examine the 60 most popular question threads about drones on Zhihu, China’s largest social question answering platform. We trace how controversial issues around these supposedly novel tech products are mediated, domesticated, visualized, or marginalized via digital representational technology. Supported by Zhihu’s topic categorization algorithm, drone-related discussions form topic clusters. These topic clusters gain currency in the government-regulated cyberspace, where their meanings remain open to widely divergent interpretations and mediation by various agents. We find that the largest drone company DJI occupies a central and strongly interconnected position in the discussions. Drones are, moreover, represented as objects of consumption, technological advancement, national future, and uncertainty. At the same time, the sense-making process of drone-related discussions evokes emerging sets of narrative user identities with potential political effects. Users engage in digital representational technologies publicly and collectively to raise questions and represent their views on new technologies. Therefore, we argue that platforms like Zhihu are essential when studying views of the Chinese citizenry towards technological developments. View Full-Text
Keywords: drone; UAV; Zhihu; techno-nationalism; China; digital representational technology; digital citizenry; social network analysis; critical discourse analysis drone; UAV; Zhihu; techno-nationalism; China; digital representational technology; digital citizenry; social network analysis; critical discourse analysis
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
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Hamm, A.; Lin, Z. “Why Drones for Ordinary People?” Digital Representations, Topic Clusters, and Techno-Nationalization of Drones on Zhihu. Information 2019, 10, 256.

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