Search Results (5)

Psychological and neuroscientific research reveals that individuals perceive the external world through two distinct systems: the conscious rational system and the unconscious experiential system. This paper examines the formation of customer experiences in theme hotels from both conscious and unconscious perspectives, aiming to foster innovation and sustainable development in the hospitality industry by enhancing the emotional connection between customers and theme hotels. Employing a dual-perspective framework, the study utilizes semi-structured in-depth interviews to investigate the conscious perspective and the Zaltman Metaphor Elicitation Technique (ZMET) for the unconscious perspective. This paper selected five mid-to-high-end theme hotels located in first-tier cities in China and interviewed 20 guests who had stayed at these hotels. Findings indicate that while both perspectives initiate from the same triggering process, they differ significantly in their modes of information processing and experiential manifestations. Key differences between the two perspectives are evident in three main areas: the malleability of memory, the complexity of emotions, and the directionality of behavior. These insights not only broaden the theoretical understanding of customer experience but also contribute to the sustainable growth of the hotel sector by proposing innovative approaches to enhance customer experience. Full article

The intense development of urban–rural integration has brought about a constant increase in people’s demand for public culture. In particular, as the equalization of public cultural services is promoted, narrowing the gap between the services offered in urban and rural settings has gradually become the dominant orientation to promote urban–rural integration and enhance the rights and interests of the people. Starting from the principles of the new public service, this research conducted field interviews in Xuling Town, Anhui Province, China. The Zaltman metaphor elicitation technique (ZMET) was used to analyze the interview content, and five inferences about the construction of township public culture were drawn: (1) cultural facilities have a significant impact on township public cultural construction; (2) the role of cultural talents is essential but lack of talent is normal in townships; (3) carrying out cultural activities is the top priority of township public cultural construction; (4) cultural management is an indispensable auxiliary link but the management level is insufficient; (5) and the cultural activities of traditional festivals are particularly important. Moreover, on the basis of these five inferences, the fuzzy-set qualitative comparative analysis (fsQCA) method was used to analyze the survey data and verify the underlying problems around public cultural service effectiveness as well as resource allocation in township areas. Finally, countermeasures are proposed on how to narrow the gap, which are of reference significance for improving the quality of township public cultural services in the context of urban–rural integration and meeting the cultural needs of residents. Full article

With the increasing number of travelling people, the behavior of tourists is having an increasing impact on the environment. Situational environmental education will influence the tourists’ responsible environmental behavior, which positively or negatively affects the environment. The purpose of this study is to explore the impact of situational environmental education on tourists’ responsible environmental behavior through a field study of Changchun Water Culture Ecological Park, combined with a survey and Zaltman metaphor elicitation technique (ZMET) interview method. There are 527 questionnaires, 89 pre-questionnaires, and 15 interview records collected. The results showed that: (1) All interviewees were impressed with the situational environmental education in the park. It can be concluded that the situational environmental education is easily accepted. The reason may be that, among the theme park users, 42.69% were aged 21–30 year’s old, and 62.8% of the population have a college degree or above. (2) The standardized path coefficient of situational environmental education in tourist destinations for tourists’ behavioral intention is 0.74, and the standardized path coefficient for responsible environmental behavior is 0.78, which is much higher than the standard value of 0.4. Therefore, situational environmental education has positive influences on the tourists’ behavioral intention and responsible environmental behavior. (3) The sensitive analysis the tourists’ behavioral intention has a positive relationship with attitudes toward environmental behaviors (0.66), subjective norm (0.53), and perceptual behavior control (0.52). The results of this study can provide a scientific basis for the planning and design of urban parks. Full article

The tourists gaze can deeply trigger the most real thoughts and feelings in tourists’ hearts. The sense of place of Heritage Conservation Districts (HCDs) under the tourist gaze takes a mental perception of tourists’ feeling and is an important factor in the connection between values protection and development. Famous heritage districts function as important signs, causing the formation of mental images and an emotional sense of belonging to the place in tourists. The present research aims to determine a suitable methodology for recognizing the sense of place of HCDs under the tourist gaze. This study used image-based interviews through the Zaltman Metaphor Elicitation Technique (ZMET) and examined sense of place factors in the Shichahai HCD of Beijing. The result shows that the sense of place in the Shichahai HCD consists of three important factors, the physical environment, immaterial environment, and activity experience. We tested these factors as determinants in a sense of place model of tourist selection and emotional state during travel, exhibiting substantial explanatory potential. This study supports the idea that the sense of place of the Shichahai HCD under the tourist gaze can be re-made, and provides novel methods for evaluating the value of HCDs. Full article

Various perspectives are being studied to increase the usability and persistence of voice assistants (VA) as the use is rapidly expanding to various domains. Particularly, many studies note that users personify VA. Systems designed to suit users differing mental models while using specific systems can provide a positive user experience, increasing usability and persistence. Therefore, we tried to structure the mental model of users using personified VA and proposed these results as an important factor to consider in personifying VA. To determine important factors to consider in personifying VA, this research structures the mental model of users using personified VA. Furthermore, we used two types of psychological approaches that were not applied in previous studies to analyze users’ mental models. Using two types of psychological approaches that were not applied in previous studies, this research analyzed users’ mental models. In Study 1, each user’s thinking process is derived through ZMET (Zaltman metaphor elicitation techniques) as a consensus map. Afterward, in Study 2, correlations between the key components analyzed in Study 1 are validated through RG (repertory grid technique). As a result, the research found that there are three different psychological structures. The first structure is of users who feel human-like empathy and warmth in the use of VA. Meanwhile, the second structure is of users who seek help with problem-solving. The last is the psychological structure of users who regarded anthropomorphic VA as just a machine. Users with this mental model expect the potential for development as a machine rather than the personification of VA. Ultimately, this research is meaningful in that it analyzes each user’s psychological mechanism for personified VA through a psychological approach and derives three new mental models in detail. Full article