Search Results (9)

Museums are main tourist resources for independent cruise passengers in cultural cruise destinations. However, their influence on cruise destinations is scarcely analyzed. The aim of this paper was to focus on two questions: What distribution of museums facilitates a sustainable mobility of cruise tourists in balance with urban needs? And which factors affect the potential use of both means of sustainable travel—soft mobility and public transport—at cruise destinations? The network topological features of main museums were analyzed to compare similar features among tourism destinations. A topological study based on the model of the three urban fabrics was related to the objective quality of PT. This allowed for a greater walkability or potential use of PT to be estimated. The results allowed for a diverse sample of cultural tourism port cities with cruise activity to be classified in three centralized levels and two decentralized ones. Results indicated that centralized networks are more prone to cruise tourists, while decentralized networks are more related to main cultural destinations. Finally, the discussion section analysed recommendations and measures to improve sustainable mobility and the planning of new museums. The results of this paper will be of interest to cultural and transport managers at these types of destinations. Full article

The main objective of the university sport in Spain is the comprehensive training of the students. It sets out in the various state regulations in this respect. There is training in values within the comprehensive training that sporting activity should provide through Fair Play. This article aims to describe and evaluate an experience of training in values for the university students carried out by the Sports Department of the University of Cadiz, located in Cádiz, Andalusia, Spain. The methodology consisted of making selected changes to the game rules in football competitions. The experience has lasted ten years. The result of the experience has been very positive, obtaining, among other substantial achievements, a reduction of more than 75% in the percentage of cards (yellow and red) shown during matches and a reduction in referee cautions, a decrease in violent behavior, self-exclusion of players with violent behavior by the teams themselves, and an increase in fair play sporting behavior. Due to this experience, the Sports Department of the University of Cadiz has received numerous national and international awards. However, the leading award has been to take part positively, through sport, in the education and happiness of its students. Full article

This paper presents an approach for analyzing the stakeholders from various organizations based on their Facebook activity. On a practical level, the proposed approach has been applied in two of the Non-Governmental Development Organizations (NGDOs) with the largest number of delegations in the province of Cadiz: Red Cross Cadiz, and Caritas Asidonia Jerez. The purposes of the research are to describe the management of marketing activities on Facebook; to identify the network stakeholders, their roles in the communication, and the community generating factors; and to position organizations according to their leadership, activity, and popularity in the network. This study used a mixed-methods research design, combining personal interviews and Social Network Analysis (SNA). The SNA provided insights into the various ways the analyzed NGDOs are active on Facebook, the roles they play in communication, and how communities are generated. Moreover, the SNA made it possible to visualize the interactions between organizations and their stakeholders within the Facebook environment using the Gephi software package. Two factors that generate communities were detected in the results: the organization’s nature and its geographical location. Moreover, two solutions were proposed to determine the organizations’ positioning according to their roles in communication. Consequently, two maps were created, a two-dimensional map with the activity and popularity of the parameters, which shows that just because an NGDO is active does not mean it is popular (in terms of receiving “likes”), and a second three-dimensional graph to which a leadership parameter was added. In this last map, four groups of important actors can be seen, with one group formed by the organizations with the best ratings on the three dimensions, and the other three with a low level of leadership in common but who were different in terms of the popularity and activity dimensions. Full article

Strategic and tactical factors come into play in shop competitiveness where, in addition to the products sold, other marketing mix variables must also be considered. There are also subjective factors, such as perceptions through the senses. This became even more important when, as a result of the COVID-19 crisis and the forced closure of certain establishments with physical sales, it was necessary to increase profitability and efficiency. The aim of this study was to determine the exact role of sensory marketing in shop efficiency and profitability, based on the guiding principles of technology, innovation, and respect for the environment. We conducted an exploratory and experimental study consisting of the creation of a sensory strategy through the adaptation of the Hulten, Broweus and Van Dijk model on a specific establishment in the current era of Industry 4.0. The results indicate an increase in sales as well as customer satisfaction and happiness after implementing the relevant strategies. The conclusions show that this model is valid and reliable for physical retail establishments, and that these business strategies can significantly contribute to the optimisation of energy resources. Full article

The growing number of children who are obese or overweight in certain countries or geographical areas is a fact, as evidenced by the continuous studies and reports on the subject, endorsed or carried out by the World Health Organisation and independent research. In this context, food and beverage advertising can contribute to this. The main objective of this research is to evaluate compliance with the Food and Drink Advertising Code for Children (PAOS Code) in Spain and its relationship with nutritional habits on television, specifically on channels aimed at children. The methodology is therefore mixed: on the one hand, a qualitative technique based on discourse analysis and, on the other, a quantitative technique based on the content analysis of the advertising broadcast for seven consecutive days on three specialised channels and two generalist channels on Spanish television. The results reveal a systematic noncompliance with this code, which translates into inadequate eating habits among children. The immediate conclusion is that 9 out of 10 parts of food and drink advertising do not comply with any of the rules of the PAOS Code and that self-regulation by the advertising companies is negligible and insufficient. Full article

Zebrafish has been a reliable model system for studying human viral pathologies. SARS-CoV-2 viral infection has become a global chaos, affecting millions of people. There is an urgent need to contain the pandemic and develop reliable therapies. We report the use of a humanized zebrafish model, xeno-transplanted with human lung epithelial cells, A549, for studying the protective effects of a tri-herbal medicine Coronil. At human relevant doses of 12 and 58 µg/kg, Coronil inhibited SARS-CoV-2 spike protein, induced humanized zebrafish mortality, and rescued from behavioral fever. Morphological and cellular abnormalities along with granulocyte and macrophage accumulation in the swim bladder were restored to normal. Skin hemorrhage, renal cell degeneration, and necrosis were also significantly attenuated by Coronil treatment. Ultra-high-performance liquid chromatography (UHPLC) analysis identified ursolic acid, betulinic acid, withanone, withaferine A, withanoside IV–V, cordifolioside A, magnoflorine, rosmarinic acid, and palmatine as phyto-metabolites present in Coronil. In A549 cells, Coronil attenuated the IL-1β induced IL-6 and TNF-α cytokine secretions, and decreased TNF-α induced NF-κB/AP-1 transcriptional activity. Taken together, we show the disease modifying immunomodulatory properties of Coronil, at human equivalent doses, in rescuing the pathological features induced by the SARS-CoV-2 spike protein, suggesting its potential use in SARS-CoV-2 infectivity. Full article

This article shows the three-dimensional (3D) modelling and virtual reconstruction of an ancient harvesting machine developed at the beginning of the 19th century. SolidWorks software is employed to obtain the 3D model of this historical invention and its geometric documentation. The original material for the research is available on a farm located in the province of Cádiz (Spain). Thanks to the three-dimensional modelling performed, both its operation and the final assembly of this invention can be explained in detail in a coherent way. Having carried out the functional analysis, it can be verified that the machine combines well-performed chain-sprocket transmissions, which, together with complex gearboxes with parallel and bevel gears, make this reaper a very reliable machine. Furthermore, the inclusion of elements such as gimbal joints on shafts with possible misalignments, and clutches to adapt the operation of the machine to the needs of the operator, makes it highly versatile and functional without over-exerting the mechanics. From a technical point of view, the complex transmission systems, the perfect synchronization achieved between all its parts, and the combination of continuous oscillatory movements, such as that of sheaf compactors with intermittent movements as complex as that of the knotting system, are all worthy of note, and reveal the great work of engineering involved in this historical invention. Full article

Eating Disorders (ED) and obesity are a pandemic in developed and developing societies. In 2018, Spanish Ministry of Health and Consumption reported data on obesity (15%) and ED (12%). Spain thus ranks fifth among European countries in childhood obesity, with the highest incidence in the 6–12-year-age group. Many studies point to media as one of the contributing elements to this growth. In this sense, it should be noted that Spanish children are exposed to an average of 9000 television commercials per year and the vast majority of these are for food and beverage products of little or no nutritional value. Educommunication becomes essential here, since media have the capacity to educate, prevent and influence the behaviour as part of their social marketing strategies and within the happiness management philosophy. The aim of this paper is to analyse food and beverage advertising on mobile devices aimed at children. The methodology used includes a content analysis, a survey, and focus groups. The results show that many of the food products are bought or ordered as a direct result of advertising. The main conclusions point to the need to regulate the messages transmitted in order to guide the social function of media so that public health and happiness can be improved. Full article

The social marketing paradigm has been changing due to the use of digital social networks. This causes Non-Governmental Development Organizations’ efforts to focus on achieving a greater reaction from the public in these communication channels. We propose that the way forward is to analyze aspects of messages that give rise to a greater response from the audience. In this regard, we have analyzed 3608 Facebook and Twitter publications with the combination of content analysis and correlation analysis. We have considered three aspects: purpose, theme, and quality of the message. We have also listed a breakdown of quality and purpose parameters in order to become more fully acquainted with these aspects. The objectives of this research are firstly to carry out the communication profiles of the NGDOs studied from the points of view of the organizations and the public. Secondly, to analyze the reaction from the public (interactions) measured by the sum of likes plus the number of shares for each post, on Facebook and Twitter, according the parameters considered. The results showed that the most published messages from the organizations do not usually coincide with those that have the most impact on the public. Another proven aspect is that Twitter posts about behavior have more effectiveness than informative messages. Likewise, quality aspects, such as hashtags, mentions, or links, are not succeeding in generating public reaction. Full article