Next Article in Journal
Adhesion and Removal of Thirdhand Smoke from Indoor Fabrics: A Method for Rapid Assessment and Identification of Chemical Repositories
Next Article in Special Issue
‘How to Botox’ on YouTube: Influence and Beauty Procedures in the Era of User-Generated Content
Previous Article in Journal
Associations between Parental Stress and Subsequent Changes in Dietary Intake and Quality among Preschool Children Susceptible to Obesity
Previous Article in Special Issue
Realfooders Influencers on Instagram: From Followers to Consumers
 
 
Article

Children, Media and Food. A New Paradigm in Food Advertising, Social Marketing and Happiness Management

1
Audiovisual and Advertising Department, Faculty of Communication, University of Seville, 41012 Seville, Spain
2
Marketing and Communication Department, Faculty of Social Sciences and Communication and INDESS, University of Cádiz, 11406 Jerez de la Frontera, Spain
3
Business Organization Department and INDESS, Faculty of Economics and Business, University of Cádiz, 11406 Jerez de la Frontera, Spain
*
Author to whom correspondence should be addressed.
Academic Editors: Paul B. Tchounwou, Luis Miguel Romero-Rodríguez, Clara Muela-Molina, Luisa Agante and Daniel Catalan-Matamoros
Int. J. Environ. Res. Public Health 2021, 18(7), 3588; https://doi.org/10.3390/ijerph18073588
Received: 8 March 2021 / Revised: 25 March 2021 / Accepted: 26 March 2021 / Published: 30 March 2021
(This article belongs to the Collection Mass Communication, Digital Media, and Public Health)
The growing number of children who are obese or overweight in certain countries or geographical areas is a fact, as evidenced by the continuous studies and reports on the subject, endorsed or carried out by the World Health Organisation and independent research. In this context, food and beverage advertising can contribute to this. The main objective of this research is to evaluate compliance with the Food and Drink Advertising Code for Children (PAOS Code) in Spain and its relationship with nutritional habits on television, specifically on channels aimed at children. The methodology is therefore mixed: on the one hand, a qualitative technique based on discourse analysis and, on the other, a quantitative technique based on the content analysis of the advertising broadcast for seven consecutive days on three specialised channels and two generalist channels on Spanish television. The results reveal a systematic noncompliance with this code, which translates into inadequate eating habits among children. The immediate conclusion is that 9 out of 10 parts of food and drink advertising do not comply with any of the rules of the PAOS Code and that self-regulation by the advertising companies is negligible and insufficient. View Full-Text
Keywords: advertising; childhood; health; media; PAOS Code; television advertising; childhood; health; media; PAOS Code; television
Show Figures

Figure 1

MDPI and ACS Style

Elías Zambrano, R.; Jiménez-Marín, G.; Galiano-Coronil, A.; Ravina-Ripoll, R. Children, Media and Food. A New Paradigm in Food Advertising, Social Marketing and Happiness Management. Int. J. Environ. Res. Public Health 2021, 18, 3588. https://doi.org/10.3390/ijerph18073588

AMA Style

Elías Zambrano R, Jiménez-Marín G, Galiano-Coronil A, Ravina-Ripoll R. Children, Media and Food. A New Paradigm in Food Advertising, Social Marketing and Happiness Management. International Journal of Environmental Research and Public Health. 2021; 18(7):3588. https://doi.org/10.3390/ijerph18073588

Chicago/Turabian Style

Elías Zambrano, Rodrigo, Gloria Jiménez-Marín, Araceli Galiano-Coronil, and Rafael Ravina-Ripoll. 2021. "Children, Media and Food. A New Paradigm in Food Advertising, Social Marketing and Happiness Management" International Journal of Environmental Research and Public Health 18, no. 7: 3588. https://doi.org/10.3390/ijerph18073588

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop