Governing Addictive Design Features in AI-Driven Platforms: Regulatory Challenges and Pathways for Protecting Adolescent Digital Wellbeing in China
Abstract
1. Introduction
2. Materials and Methods
2.1. Methodological Approach and Scope
2.2. Doctrinal and Comparative Analysis
2.3. Conceptual Literature Synthesis
2.4. Analytical Framework: The Adaptive Interaction Design Framework (AIDF)
2.5. Limitations
3. Results
3.1. Definition, Harms, and a Typology of Addictive Design Features
3.1.1. Definition
3.1.2. Harms of Addictive Design Features
3.1.3. A Three-Tiered Typology of Addictive Design Features
3.1.4. Conceptualizing Addictive Design Features Within AIDF
- Core Components of the AIDF
- Operation of the Feedback Loop
- Illustrating AIDF: The “Minors’ Mode” Regulatory Failure in China
- Comparative Positioning of the AIDF
3.2. Chinese Regulatory Framework
3.2.1. Legal Foundations in Adolescent Protection: The Starting Point of Addictive Design Features Regulation
3.2.2. Regulatory Measures on Algorithmic and Platform Governance
3.3. Comparative Overview: International Regulatory Approaches to Addictive Design Features
4. Discussion
4.1. Challenges of China’s Regulatory Frameworks on Addictive Design Features
4.1.1. Conceptual Ambiguity and Normative Gaps
4.1.2. Structural Weaknesses in Enforcement and Institutional Coordination
4.1.3. Regulatory-Industry Asymmetries and the Knowledge Gap
4.2. International Experience: Convergence, Divergence, and Complementarity
4.2.1. Convergence
4.2.2. Divergence
4.2.3. Complementarity and Lessons for China
4.3. Policy and Legislative Recommendations for Addressing Addictive Design Features
4.3.1. Establish a Risk-Tiered Oversight System Based on the Precautionary Principle
4.3.2. Define “Addictive Design Features” in Statutory Language
4.3.3. Mandate Anti-Addiction Design and Addictive Design Labeling
- Anti-Addiction by Design
- Enforce Addictive Design Labels
4.3.4. Implement Economic and Competition Tools to Realign Platform Incentives
- Adopt Pigouvian Taxation Policies
- Innovate Antitrust and Competition Law
4.3.5. Construct Institutional Safeguards and Oversight Infrastructure
- Create Independent Audit and Oversight Infrastructure
- Foster Multi-Stakeholder Governance Architecture
4.3.6. Engage in Cross-Border Coordination to Prevent Regulatory Arbitrage
5. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
Abbreviations
| ADHD | Attention-deficit/hyperactivity disorder |
| AIDF | Adaptive Interaction Design Framework |
| CAC | Cyberspace Administration of China |
| DSA | Digital Services Act |
| DSM | Diagnostic and Statistical Manual of Mental Disorders |
| EU | European Union |
| FOMO | Fear of Missing Out |
| GDPR | General Data Protection Regulation |
| ICD | International Classification of Diseases |
| Ofcom | Office of Communication |
| PAARIIS | Provisions on the Administration of Algorithm-powered Recommendations for Internet Information Services |
| PIU | Problematic Internet Use |
| RPMC | Regulation on the Protection of Minors in Cyberspace |
| SDG | Sustainable Development Goal |
| UNICEF | United Nations International Children’s Emergency Fund |
| VLOPs | Very Large Online Platforms |
| WHO | World Health Organization |
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| High-Level Strategy | Mid-Level Mechanism | Low-Level Design Patterns |
|---|---|---|
| Interface Interference |
|
|
| Social Engineering |
|
|
| Persistence |
|
|
| Forced Action |
|
|
| Variable | Definition | Example in a Short-Form Video Feed |
|---|---|---|
| t | time | Each user swipe triggers a real-time refresh of content |
| I(t) | User input at time t | Behavioral signals, such as:
|
| O(t) | Platform output at time t | The next personalized video displayed in the “For You” feed |
| fP | Function mapping user input to platform output | Adjusts the recommendation algorithm to prioritize high-engagement content based on user interactions |
| C(user) | User condition | Factors like cognitive state, novelty-seeking tendency, and digital literacy level that influence engagement |
| d | Design feature | Features like infinite scroll and auto-play that shape user experience |
| A(d,t) | Affordance of a design feature d at time t | Infinite scroll removes stopping cues, increasing action intensity over time |
| fO | Function presenting output to user | Displays the video in a full-screen auto-play format, enhancing viewer immersion |
| fI | Function collecting input from user | Tracks micro-interactions such as watch time, swipe gestures, and likes/dislikes |
| Jurisdiction | Key Regulatory Frameworks | Treatment of Addictive Design Features | Enforcement Mechanisms | Key Limitations |
|---|---|---|---|---|
| European Union | Digital Services Act (DSA); Unfair Commercial Practices Directive (UCPD); Artificial Intelligence Act (AI Act) | DSA requires VLOPs to assess and mitigate systemic risks, including risks from addictive engagement. UCPD prohibits manipulative or deceptive practices targeting vulnerabilities. AI Act adds risk-based safeguards. | National Digital Services Coordinators oversee enforcement; the Commission supervises VLOPs. Penalties up to 6% of global annual revenue for non-compliance. | Lack of unified definition of addictive design features; fragmented enforcement across member states; reliance on co-regulatory mechanisms. |
| United Kingdom | Online Safety Act; Age-Appropriate Design Code | No explicit definition of addictive design. Age-Appropriate Design Code discourages persuasive design, nudges extending screen time, and unnecessary data collection. | Ofcom enforces safety duties; ICO oversees Appropriate Design Code requirements. Both impose penalties and mandate risk assessments. | Absence of explicit rules targeting addictive design features; potential regulatory overlap between Ofcom and ICO risks fragmenting regulation. |
| United States | State-level initiatives, e.g., California Age-Appropriate Design Code Act (CAADCA), New York’s SAFE for Kids Act; Social Media Addiction Reduction Technology (SMART) Act | Limited federal regulations. Some state laws ban addictive recommendations to minors without parental consent. | State Attorneys General and consumer protection agencies lead enforcement; litigation is a major regulatory tool. | Inconsistent regulations across states; First Amendment constraints limit regulatory scope; Federal preemption issues hinder state efforts. |
| China | the Law on the Protection of Minors; the Regulations on the Protection of Minors in Cyberspace; the Provisions on Algorithmic Recommendations for Internet Information Services; the Interim Measures for Generative Artificial Intelligence Services | Explicitly prohibits algorithmic designs that induce addiction. Requires anti-addiction systems and protective defaults for minors. | Centralized enforcement led by CAC; campaign-style enforcement; mandatory reporting and compliance duties for platforms. | Vague definitions of addictive design features and modest penalties limit deterrence; weak implementation capacity hampers effective oversight; enforcement remains top-down and reactive. |
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© 2025 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
Share and Cite
Yao, Y.; Yang, F. Governing Addictive Design Features in AI-Driven Platforms: Regulatory Challenges and Pathways for Protecting Adolescent Digital Wellbeing in China. Youth 2025, 5, 122. https://doi.org/10.3390/youth5040122
Yao Y, Yang F. Governing Addictive Design Features in AI-Driven Platforms: Regulatory Challenges and Pathways for Protecting Adolescent Digital Wellbeing in China. Youth. 2025; 5(4):122. https://doi.org/10.3390/youth5040122
Chicago/Turabian StyleYao, Yu, and Fei Yang. 2025. "Governing Addictive Design Features in AI-Driven Platforms: Regulatory Challenges and Pathways for Protecting Adolescent Digital Wellbeing in China" Youth 5, no. 4: 122. https://doi.org/10.3390/youth5040122
APA StyleYao, Y., & Yang, F. (2025). Governing Addictive Design Features in AI-Driven Platforms: Regulatory Challenges and Pathways for Protecting Adolescent Digital Wellbeing in China. Youth, 5(4), 122. https://doi.org/10.3390/youth5040122

