Organic Cotton Clothing Purchase Behavior: A Comparative Study of Consumers in the United States and Bangladesh
Abstract
:1. Introduction
- To understand how consumers’ knowledge of environmental sustainability influences attitudes towards OCC purchase behavior and the difference between the US and Bangladeshi consumers.
- To understand how social norms influence consumers’ attitudes towards OCC purchase behavior and the difference between the US and Bangladeshi consumers.
2. Organic Cotton Clothing (OCC)
3. Literature Review
4. Theoretical Framework
5. Methodology
6. Questionnaire Design
7. Sample
8. Results Analysis
9. Discussion
10. Limitations and Future Research
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
Appendix A
Construct | Items | Source |
---|---|---|
Sustainability knowledge | Growing organic cotton does not need hazardous chemical and pesticides. Organic cotton clothing good for human health and environment. I am concerned about the impact of clothing production on the environment. The use of larger quantities of natural fibers will significantly decrease energy consumption. Organic cotton clothing ensure fair trade, and sustainable environmental development. | [51] |
Social Norms | People who influence my decisions would approve of me buying organic cotton clothing. People who are important in my life would approve of me buying organic cotton clothing. Close friends and family think it is a good idea for me to purchase organic cotton clothing. | [32] |
Attitudes | For me buying organic cotton clothing would be: Bad/Good Negative/Positive Not favorable/Favorable Unpleasant/Pleasant Undesirable/Desirable A bad idea/A good idea | [32] |
Purchase Intentions | I would like to purchase organic cotton clothing in the future. If I see organic cotton clothing, I intend to purchase or consider purchasing it. If I see a retail store selling organic cotton clothing, I intend to visit the store to purchase a product. | [32] |
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USA (n1 = 85) | Bangladesh (n2 = 51) | ||
---|---|---|---|
Variable | Description | Percentage | Percentage |
Gender | Female | 91.76% | 7.84% |
Male | 4.71% | 88.24% | |
Other | 3.53% | 3.92% | |
Age | 18 to 25 years | 92.94% | 49.02% |
26 to 35 years | 3.53% | 47.06% | |
36 to 45 years | 3.53% | 3.92% | |
Education | Did not graduate high school | - | 1.96% |
High school graduate | 17.65% | - | |
Some college/Associate degree | 69.41% | 13.73% | |
College graduate | 9.41% | 54.90% | |
Masters/MBA | 1.18% | 21.57% | |
PhD or higher | 2.35% | 7.84% |
USA | Bangladesh | |||
---|---|---|---|---|
β | p-Value | β | p-Value | |
H1: Sustainability Knowledge → Attitudes | 0.35 ** | 0.004 | 0.14 | 0.274 |
H2: Social Norms → Attitudes | −0.08 | 0.451 | 0.34 * | 0.010 |
H3: Social Norms → Intention | 0.50 *** | .0001 | 0.59 * | 0.003 |
H4: Attitudes → Intention | 0.24 * | 0.033 | 0.19 | 0.349 |
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Hasan, M.N.U.; Liu, C.; Ahmed, B. Organic Cotton Clothing Purchase Behavior: A Comparative Study of Consumers in the United States and Bangladesh. Textiles 2021, 1, 376-386. https://doi.org/10.3390/textiles1020019
Hasan MNU, Liu C, Ahmed B. Organic Cotton Clothing Purchase Behavior: A Comparative Study of Consumers in the United States and Bangladesh. Textiles. 2021; 1(2):376-386. https://doi.org/10.3390/textiles1020019
Chicago/Turabian StyleHasan, Md Nakib Ul, Chuanlan Liu, and Bulbul Ahmed. 2021. "Organic Cotton Clothing Purchase Behavior: A Comparative Study of Consumers in the United States and Bangladesh" Textiles 1, no. 2: 376-386. https://doi.org/10.3390/textiles1020019