1. Introduction
One of the characteristics of the Syrian refugee crisis is that it is long ongoing and has no clear end in sight. The spark of the revolution at the beginning of March 2011 in Daraa was ignited by some children influenced by the Arab Spring movements. They wrote slogans and drew graffiti against the regime on the walls of their school. Starting from May 2011 thousands of Syrians crossed borders, fleeing from Syria to neighboring countries.
In the year 2013, the conflict increased the number of refugees in March 2013, reaching a total of 1 million and 2 million in September 2013. The humanitarian situation inside Syria became worse. One million refugees were in Lebanon, and a new refugee camp in Jordan (Azraq camp) was opened in April 2014. By June 2014, the number of Syrian refugees was more than 3 million in countries neighboring Syria, and 100,000 had reached Europe. It was reported by the United Nations High Commissioner for Refugees (UNHCR) that the general range of refugees worldwide in 2014 was over 50 million for the first time since World War II, mostly because of the Syrian crisis, the most significant humanitarian emergency of the century (
Sherwood 2014).
In 2015, the influx of Syrian refugees continued; thousands of refugees were arriving daily in Greece, and around 1 million refugees reached Europe (
UNHCR 2015). The photo of a 3-year-old Aylan Kurdi, a lifeless toddler, face down, washed up on the beach, shocked the world in September 2015 (
Smith 2015).
As a result of these bloody events between Syrian citizens and the security and military bodies and the expansion of military operations in most Syrian cities, hundreds of thousands of people have fled to neighboring countries such as Jordan, Iraq, Turkey and Lebanon to escape the war and save their lives and their children’s lives.
The Syrian refugee crisis has dominated news media coverage since its beginning, with news coverage containing portrayals of refugees as a burden on the hosting countries that deplete their economic and financial resources as a result; those countries need support to meet their needs, which refugees have depleted. The discourse that Syrian refugees are a burden on countries was the topic of many governmental discourses in neighboring countries, which host a large number of Syrian refugees. For example, the debates on refugees’ effects on water governance in Lebanon and Jordan and how the two countries faced the “water crisis” due to the refugees’ arrivals and that Syrian refugees exacerbated water scarcity have been developed and have gained prominence in governmental declarations and national mass media (
Hussein et al. 2020). That representation of Syrian refugees has been mentioned repeatedly and continues to be mentioned in both traditional and social media. Such discourse, whether it was published in traditional media or used later by social media outlets, comprising both traumatic images and stories of the suffering in addition to the negative representation in the hosting communities, could contribute to negatively affecting the levels of compassion in the public.
The level of distress an individual felt while viewing such content and images was a predictor of reduced compassion (
Thomas et al. 2018). Particularly when audiences have continuous exposure to others’ suffering, they may suffer from a possible involuntary unwillingness to help them. Part of the reason for this is that it becomes a mediated habit when the mind becomes overly accustomed to victims’ images and stories, and it subsequently loses its “shock factor” (
Pedwell 2017).
“Compassion fatigue” is considered a psychological condition in which the ability to be compassionate lessens over time due to exposure to traumatic events and trauma victims (
Sorenson et al. 2017). For example, in nursing, one of the risk factors for compassion fatigue is increased levels of empathy when entering the profession (
Sacco and Gorin 2018). Compassion fatigue has primarily been studied in the healthcare context, where employees are continuously exposed to trauma victims (
Kelly et al. 2015). Those who work with people who have experienced domestic violence and sexual assault, such as counselors, lawyers and social workers (
Dutton et al. 2017) as well as police officers (
Turgoose et al. 2017) are also at risk of developing compassion fatigue. Unfortunately, there has been less research into the development of compassion fatigue among members of the public. The sensationalization of these stories affects people, which reduces the individual’s ability to see those within crises as individuals and more of a conglomerate that can be grouped into the Syrian refugee crisis (
Vasterman 2018).
Sontag (
1977), based on her personal observations, said that exposure to suffering images would lessen the “quality of feeling, including moral outrage”. The diminishing in the quality of feeling could lead to affect compassion. As this topic has been studied extensively by those who work with victims of trauma, but less information is available on the effect of exposure to trauma victims’ stories and images through social media channels, there is a need to study it through repeated exposure to the suffering images in social media. As it is on social media, it is common for an issue to become a hot topic for several hours, then interest in this issue fades as another one comes to the forefront of public consciousness (
Vasterman 2018). Social media moves quickly, and those who use it are accustomed to moving from issue to issue as news items are released (
Slovic et al. 2017).
Social media has produced a new way of consuming information. Social media’s influence is increasing as users of social media outlets increasingly use them as a news outlet. That contributes to compassion fatigue in two ways. The first is that each new crisis has less of an impact because it is seen as part of a continuance of other crises, and thus the habituation mentioned earlier occurs (
Pascasio 2017).
On the contrary, studies have found that if the representation of refugees is positive on social media, it could have a positive effect on compassion and reduce compassion fatigue. Some sites, such as Humans of New York (HONY), which is a popular Facebook page with more than eighteen million followers worldwide, provide alternate portrayals as follows: refugees are skilled, normalized and ideologically American, and they are capable of assimilating into American life (
Perreault and Paul 2018). The portrayal of Syrian Americans during their daily lives in the (HONY) series positively affected compassion when the individual refugee was presented differently than refugees are traditionally.
This is in contrast to standard imagery of refugees, which typically presents the refugee in desperation and places them in negative representation (
Rettberg and Gajjala 2016).
2. Forming Compassion Fatigue on Social Media
Observation showed a great reaction happened to one of the most iconic photos that reflect the refugees’ suffering, which was the image of the death of the three-year-old Syrian child, Aylan Kurdi, who died along with his mother and brother while they were trying to cross from Bodrum (Muğla) to the Greek island of Kos (
Clarke and Shoichet 2015).
The photo of Aylan’s death was widely shared throughout the news and then on social media. Aylan Kurdi’s photo contributed to the perception of refugee problems. The reaction that happened was an outpouring of solidarity with Syrian refugees, which peaked in September 2015 when the image first became available. However, one year later, there was a reduction in commitment to the Syrian refugee crisis as an issue (
Thomas et al. 2018). That could be explained by the fact that people were exposed to the image repeatedly and therefore became overly attuned to it. In addition to this, increased levels of compassion are due to an inability to keep compassion levels at an increased level over time (
Sorenson et al. 2017).
Through social media, the news and images of the tragic contents of the refugees’ stories are published and shared. The gatekeepers or owners of a social media outlet or news account decide whether the information in their newsfeed is worthy to be shared or not (
Lewin 1943). That is what makes content like the photo of Aylan Kurdi go viral. The shareability shows that some stories show up or appear on social media more than others appear, which could be attributed to the role of those gatekeepers who contributed to creating media hype. It may be that the reaction to the photos of Aylan Kurdi is a similar process. Some individuals experience an increased level of distress, which causes them to “burn out” and have a reduced level of compassion. That can be referred to as secondary trauma, and it causes the individual to “shut out” further references to that trauma (
Sorenson et al. 2016). In this case, individuals who experienced high levels of distress may have had reduced compassion because of the increased reaction upon first viewing the images. That gives insight into compassion fatigue among those who view images of Syrian refugees on social media. Thus, it is not just the Syrian refugee crisis that the public has become accustomed to but also the repeated exposure to “horrific photos” that make these crises less visible (
Fehrenbach and Rodogno 2015).
Moeller (
2002) sees that exposure to negative, violent images leads the audience to lose the ability to feel compassion for victims. She argues that compassion fatigue is not an inevitable consequence of covering the news, but it is an inevitable consequence of the way the news is covered.
Since social media users are dynamic transporters of information, they are involved in sharing and recommending content to their friends and followers. The regular user participates in the production and diffusion of news via social media. The interference of those gatekeepers in the repeated dissemination of tragic news about refugees on social media may lead to fatigue of the audience’s compassion (
Vasterman 2018) The media then generates revenue through clicks, which entail sensationalizing stories (
Sacco and Gorin 2018). This sensationalization means that the real stories often become lost and have a reduced impact on the public when shared, simply because they do not have shock value (
Mast and Hanegreefs 2015). Media bear a great responsibility in highlighting the most important issues in societies. Audience see that online media is much more effective in this regard, and they prefer online media over traditional media when following up on people’s rights issues, as traditional media must follow a winning strategy and do more in this regard (
Aldamen 2017). News and media outlets that attempt to reach their audience have to adjust to the rules of those outlets and their aspects of shareability and algorithm. In this case, regular users can create accidental media hype (
Roese 2018). Shareability is a significant aspect that means not only do the practical requirements given by social media enable information to spread, but it also means that the user is a dynamic transporter of information shares and recommends content to other friends (
Roese 2018). The notion of “media hype” is often related to high news worth. Any emotion can trigger accidental media hype. Thus, there is evidence that compassion peaks shortly after exposure and then reduces as individuals become accustomed to tragic images (
Baldacchino and Sammut 2015). There is also the issue of repeated exposure to the crisis news through statuses and sharing of news articles. Over time, it is not easy to retain a high level of compassion.
From the effect of the above-mentioned example of Aylan Kurdi’s photo, it is understood that the media’s influence does not appear directly but after a long period through the accumulation of successive media messages related to one topic.
Figure 1 shows the above-discussed phases of lessening compassion towards refugees after repeated exposure to negative content related to refugees on social media.
Social media makes the news and the content appear to be different from the rest of the media because of the technology trigger that contributes to making the news or content more visible than other content and then makes it reach, in many contexts, the peak of inflated expectations. The gatekeepers’ role is evident in making some contents reach the peak of the audience’s interest and making their empathy grow and positively affect welcoming euphoria, and to some extent, algorithms play a vital role in that. Thus, when news, photos and headlines related to refugees’ suffering and negative representation continue to be circulated and appear repeatedly on social media, the audience could react negatively, as a result, gradually they start to show a less positive reaction since they see or read about the same negative content repeatedly without any ability to make a change, which could affect their compassion towards refugees.
5. Findings and Discussion
Some participants in the focus group discussions stated that they see their images circulated in many contexts in social media in a contemptuous manner, and they gave an example that mentions exploiting old women waiting to take financial aid while they stand in a queue via that representation of more aid, particularly from international organizations (Extract 1) or to beg sympathy, as some participants explained in (Extract 9), thinking that the image of the refugees is tarnished by showing them in a negative and abused representation, which contributes to negatively affect the empathy towards them in societies.
Some participants see that some media and social media channels show that their existence in hosting countries such as Jordan will destroy the Jordanian economy (Extract 2). The refugees themselves admit and do not deny that they affected the economic situation of the country, but at the same time see that they are not the cause of all reasons for the bad economic situation of the country, as it is conveyed and discussed in social media.
Presenting a negative image of refugees on social media, that they cause economic and social problems in society, and transferring that to many sites as there is no escape from exposure to those negative messages through their presence on more than one site on social media, could lead to the establishment of hatred, which shows the harmful effects of social media. The audience could be passive, and the media messages are more powerful than they are according to the “magic bullet” or “hypodermic needle” theory. The media injects its messages about the repeated the negative stories of refugees straight into a passive audience that is immediately affected by those messages (
Lasswell 1927). The audience, in fact, cannot escape from the media messages’ influence and is considered a sitting duck that is very easy to shoot or attack it by the implicit idea, and they cannot do anything for those refugees or change anything in this never-ending suffering. As compassion shown towards needy people fades as the number of people in need of aid increases (
Kogut and Ritov 2005). Such a fading of compassion has the potential to significantly hamper individual and collective levels in many aspects, such as political responses to crises, genocide or mass starvation (
Kahneman and Tversky 1979). Therefore, posting these negative content messages and repeating them affects the public by generating a new reaction towards specific issues and contributing to losing sympathy or even affecting compassion fatigue, which could be one of those reactions of the audience. Social media’s impact is more significant and influential as a magic bullet when the message is transferred and repeated through it, particularly for people who follow many Facebook pages. When news shows that refugees always suffer and are economic burdens in hosting countries, that news is transmitted from one site or outlet to another, as a result, recipients are affected by the content automatically and directly, whatever their defenses were, like a strong, effective intravenous fluid injected into a vein and reaches all sides of the body in a matter of moments. It could not be disassembled because it is a hypodermic needle under the skin, a direct, robust, fast and direct impact on the masses.
However, some participants think that refugees do not receive more sympathy in many cases, but instead, social media users could become bored from reading and browsing the suffering of refugees repeatedly. The feelings of sympathy fall into numbness when the audience feels that they cannot change the current situation by thinking of a normal situation. The repeated news traps readers everywhere, which does not enable the audience to escape from its messages. The accumulation of social media messages with continuous repetition enhances their significant impact and influence, reducing the public’s chances of selecting their perceptions and leads the public to adopt new ideas, and different values vary from one person to another. Repeating the stories of suffering without the ability to do anything for those people makes others lose empathy or even contributes to incitement against them (Extract 10).
A positive emotional response is expected to decrease when the number of needy people increases. Accordingly, compassion fade denotes decreases in positive affect that lead to decreases in donations as the number of people in need increases (
Västfjäll et al. 2014). For that reason, we can understand that repeating such representations about refugees and increasing representation by publishing more stories about more refugees could have a negative effect on the reaction to that suffering. As the number of needy people increases, it could be more difficult to empathize and could lead to more negative emotions (
Västfjäll et al. 2014).
Some participants think that social media focuses more on stories outside of Syria and gave them more coverage and importance, such as stories of refugees in camps in hosting countries, asylum journeys to Europe by sea, refugees’ problems and the international community’s failure, the difficulties of life in the camps, the crisis of Al-Rukban camp and what happened with the Syrian refugees in the countries of asylum and resort to the Turkish border.
Furthermore, they think that social media focuses on topics such as follows: Grants and monetary assistance to the refugees, the future of youth and migration, rescuing people at sea, refugee issues in Lebanon, the risk of illegal and unregulated migration by sea, poor living conditions for refugees, hate speech, hosting communities’ lack of acceptance of large numbers of refugees, difficulties and dangers faced by refugees, the concentration of refugees and asylum burdens, tragic stories such as drowning, immigration to Europe, family reunification, focus on the negative impact of refugees on hosting countries, lack of work opportunities in neighboring countries, the length of the crisis without a solution, the economic and social situation of refugees, international parties and conferences only talk about the need for Syrians to return to their country and the suffering of the families over the loss of one of their members.
Some participants mentioned some words and expressions that express their feelings when they see or read news related to the Syrian crisis. They were psychological anxiety, anger, loss, homelessness, stress, shortness, suffering, crimes, violations, bombing, killing, arresting and displacing (Extracts 3, 4). The blood and slaughter scenes displayed through social media have had adverse effects on refugees when they see their relatives’ photos that make them feel fear for their family members in Syria. Exaggeration in transferring news via social media also negatively affects the Syrian issue, since some sites are changing stories and lying in line with what exists.
Furthermore, the discussion in Amman revealed that some participants think that social media focused on negative news more than positive news, which contributed to the magnification of the problem and portrayed Syria as a burning place of war (Extract 5). It could be concluded from above that even refugees themselves could be subjected to feeling fatigue and disappointment from the news and represent their stories and situations negatively and miserably, as they mentioned in Extracts 3, 5 and 7.
Some participants see that anyone using social media outlets are not authentic and credible and could be used by some to exaggerate false news and stories about them (Extract 6). Social media does not always convey the news and publish correct information, which contributes to the circulation of false news without verification and the distortion of the refugees’ image, thus causing attacks on the refugees in some situations. Through the discussion, the participants said that they see that the stories of Syrian women and children posted and shared through social media are mainly negative. No one had mentioned success stories or that anything had a positive effect on Syrian women or children who overcame the dire circumstances of their lives. The participants mentioned five Syrian children whose social media focused on their stories, and they were: (1) Aylan Kurdi, who died on the shores of Europe when the boat drowned while his family was going by sea to Europe. (2) Hamza Al-Khatib, a 13-year-old Syrian boy from the town of Giza, was detained during a protest against the Syrian government in Daraa. He was described as the symbol of the revolution. The child, Hamza Al-Khatib, went into a demonstration with the people of his town, calling for the removal of the siege on the people of Daraa. During the demonstration, he was shouted at and killed in the village of Sayda in the city of Daraa on 29 April 2011. He was transferred to Daraa National Hospital and transferred from there to Tishreen Military Hospital. On Tuesday 24th May, Hamza’s body was returned to his family mutilated. His body showed the torture and bullets he was subjected to. He received a bullet in his right arm, another in his left arm, a third in the chest, a broken neck and his genitals were cut. A page in his name was created on “Facebook” exceeded the number of seven thousand in six hours and, in less than twenty-four hours, rose to more than sixteen thousand. Activists on electronic opposition websites were quick to vow to avenge Hamzah, calling for a demonstration on Saturday and zooming on rooftops in the middle of the night (
facebook.com/hamza.alshaheed, accessed on 12 November 2022). (3) Omran Daqneesh, a 5-year Syrian boy from Aleppo gained media attention after a videotape of him injured in what was alleged to have been an airstrike appeared on the Internet. (4) Tal Al-Mallouhi, a Syrian blogger from Homs was arrested for publishing some materials on her blog before the crisis. In December 2009, Tal was taken from her home by Syrian forces, which took issue with her blog content. The Syrian government accused her of being a spy for the United States of America (
Black 2010). The girl was walking on metal cans due to a lack of prostheses and was being treated by the Turkish Red Crescent (
Sengupta 2018).
The participants did not remember the name of the girl Maya Al-Mari.Thus, social media notably contributed to capturing the world’s attention on some photos or news more than others, as all participants knew Hamza Al-Khatib and Omran Daqneesh, while none of them remembered the name Maya. As some participants think that social media outlets used children’s photos for fame, and it harmed them that the stories of the Syrian children were used as a trade on the one hand and for fame on the other hand, such as in the case of the children Omran and Aylan (Extract 8).
The participants’ points of view were that all of what was presented were around the destruction and shelling taking place in Syria. All the stories that they mentioned were tragic and had a negative psychological effect on them, and even the refugees themselves feel bad when they read or face the negative stories and topics repeatedly. That representation affected them at the first level as they had a bad psychological state after that exposure (Extract 7), as a result, the audience from non-refugees is supposed to feel the same level of the negative psychological effect, which leads to compassion fatigue too.
Social media outlets have a role in the order of priorities and concerns of recipients, and here we find that the refugees mentioned specific topics that the media may have focused on and raised more than others raise. According to Max McCombs and Donald Shaw, who developed the agenda-setting theory in a study in 1968, there is a relationship between the media’s issues and the growing public interest in those issues. The media has a significant influence on the audience and what they should think about. Prioritization means shifting prominence and attention and moving issues from the media agenda to the public agenda (
McCombs and Shaw 1972).
As a result of media influence on what the audience should think and repetition of some issues more than other issues, which could be topics and issues of suffering and pain of refugees and vulnerable people, which forms compassion fatigue in a vast number of audiences.
Social networks have a role in formulating the public agenda when certain features of new media content, such as hyperlinks and multimedia, highlight issues or specific events. Social networks can build journalists’ agendas and thus the public’s agenda on some issues, especially issues of war and crises. The new media can affect the importance placed on the public agenda’s topics by focusing on some of them repeatedly and ignoring others, or by giving them the same space or focus.
It is noticed when a person does something terrible, but it does not have immense significance for all people. However, when it is framed via the media that he is a Syrian refugee or has been granted citizenship or aid from the hosting country, it could open the door for a more powerful attack against him and attack the government and the state that gave rights to those refugees in return. It means that content in media has no meaning in itself unless it is employed in the context of media outlines that reset texts, words, and meanings and use dominant social understandings and principles (
Goffman 1974). Framing a negative image and message in the media opens the door for audiences to lose empathy for them or even have hatred for refugees. Thus, the media uses part of the content to put it in general and vital social formats to identify and enlarge the event and then simplify it to develop a solution.
Here, we see the media message’s ability to be framed and directed through social media to influence opinions and trends. Therefore, it is a process for the communicator when he/she reorganizes the message into people’s perceptions and their influential effects. The media framework is used to make people more aware of social situations. They are thought to affect the awareness and understanding of the news by the audience. As a result, they not only tell the audience what issues to think about but also how to think about those issues (
Goffman 1974). The impact of the media frameworks on the message is not only achieved through the deliberate formation of the framework but is also achieved through the deletion and ignoring of omissions intended and perhaps inadvertent, by those who manage the media message (
Entman 1989).
The participants in the focus group in Istanbul also consider that social media contributed to disseminating false information about refugees and showing that Syrians live at the expense of Turks and steal jobs from natives. Most people have false ideas about all Syrians because of the representation and adverse effects that have increased problems and sometimes caused hatred.
The discussion revealed that the participants saw the Syrian refugees described as a catastrophe via social media channels. Some users and comment writers claim that refugees have usurped their livelihood and thus hate them. There is also the accusation that Syrian refugees consume the infrastructure in the hosting country. As a result, compassion is affected and hatred is gradually spread, and it appears clearly in provocative comments and immoral responses and throwing accusations against refugees.
Some participants in Istanbul felt that, at the beginning of the revolution, social media was positive, but for specific agendas, hate speech was systematically reinforced, and the public joined this speech as a result of ignorance, which helped to spread hateful hate speech such as using some aggressive Twitter hashtag campaigns to kick Syrians out of Turkey.
The participants in Amman clarified that most criticism comes from the streets, media and social media, saying that the Syrians caused an economic burden when they came to Jordan. Achilli states that the Syrian crisis’ protracted nature has been dramatic; both the Syrian refugees themselves and the hosting communities in Jordan pay a high price. Jordan is under severe tension due to the huge influx of refugees, which has overstretched its infrastructure and threatened its national stability. That has had a significant negative impact on the living conditions of Syrian refugees living in Jordan. The influx of refugees has increased the demand for education opportunities, housing, food, sanitation, energy water, and housing intolerably (
Achilli 2015).
Analysis of the discussion revealed that the refugees feel that this negative representation could make the people less compassionate with their issue, as they feel that they are exploited by the media when they focus on them and say that they take funds (Extract 1), presenting them as an economic burden in the hosting countries (Extract 2). There is less humane representation, even with children when they exploit the images of children for fame, such as Aylan Kurdi and Omran Daqneesh, not for the advantages of helping the refugees as they described it as a trade (Extract 8). They see their represented images are not presented compassionately, but contemptuously living dependent on others’ aid and funds (Extract 9). They think that such a repeated representation affected their acceptance in the societies, as some revealed that they are dealt with as thieves who stole jobs and work opportunities from the Turks in Turkey, and their continuous representation focused on the fact that they receive a lot of financial aid without any work or effort, which made a percentage of the society not only reduce its empathy towards them but also adopt hate speech against them and demand their deportation to Syria. This was confirmed by all the participants in Istanbul specifically and supported by the participants in Amman (Extract 10) in that they believe that abusing refugees on social media reduces the chance of empathy. As well as they see that this negatively affects the overall perception of refugees in society and contributes to incitement against all refugees.